Please note that registration for this event closes at 5pm on Wednesday 12th November 2025.
To register to attend after this date, please contact the External Engagement team at LUBSExternalEngagement@leeds.ac.uk.
The Corporate Wisdom series
Our flagship event series welcomes talks from key business figures from across the globe, representing a variety of sectors, who offer expert knowledge and insight into a range of current issues affecting business leaders today. They also offer an excellent opportunity for networking in an informal environment.
Exploring Personal Branding, Leadership, and Impact in a Changing World
Join us for an engaging and insightful conversation with Jon Geldart, Director General of the Institute of Directors, as he shares his perspectives on what it means to lead with authenticity and purpose in a complex, fast-changing world.
With a career that spans global boardrooms and extreme environments - from the brewing industry to the North Pole - Jon brings a unique lense on how personal branding and leadership intersect.
He’ll explore:
- What is a personal brand - and why does it matter?
- How personal and corporate brands influence one another.
- What makes certain leaders truly stand out in a crowded, noisy world.
- How authenticity, clarity, and resilience shape credibility and trust.
Through stories of challenge, adventure, and leadership at the highest levels, Jon will encourage you to reflect on your own personal brand and how you can use it to lead change and inspire others.
Whether you’re an experienced leader or an emerging voice, this session offers practical insights on building influence, leading organisations through uncertainty, and shaping your own path with confidence.
Photography Notice
There will be a photographer present at the event. Photography from the event may be used by Leeds University Business School to share news about the event and to publicise future events. Images may be used in press releases, printed publicity, and published on the website and social media. If you have any concerns, please contact the External Engagement Team at LUBSExternalEngagement@leeds.ac.uk.
