In Conversation with Sarah Asante

Join us for an inspiring, energising and deeply practical conversation with Sarah Asante — one of the UK’s most respected scripted commissioning voices, now founder of Asante Space, a newly launched creative hub already making waves for its commitment to emerging talent, industry connection and sustainable creative practice.

Led by moderator Valeria Bullo, this session is designed for writers, producers, executives and creatives navigating an uncertain industry landscape — and looking for tools, community and a renewed sense of purpose heading into 2025–2026.

Across this candid one-hour conversation and live Q&A, Sarah will share what she’s learned from two decades shaping bold, original television at the BBC, UKTV and major broadcasters, and what inspired her to step away from a senior executive role to build something entirely her own.

What we’ll explore:

• Launching Asante Space — why Sarah built it, what it offers, and the new models of support and access creatives need now.
• Leaving a senior exec role to become an entrepreneur — the mindset shifts, challenges and unexpected freedoms that come with starting your own company.
• Thriving in a turbulent industry — practical habits, mindsets and support systems to stay resilient, focused and creatively grounded.
• Wellbeing & sustainability — boundaries, practices and tools that protect your creativity and prevent burnout.
• The gaps in today’s industry — what isn’t working, what still needs to change, and where communities can step up.
• New voices & how to prepare — what stands out in emerging writers today, and how to strengthen your craft, visibility and resilience.
• Entrepreneurship for creatives — building opportunities beyond traditional commissioning pathways.
• Inclusion, community & healthier creative cultures — what a truly supportive ecosystem could look like.

We’ll also open the floor to audience questions at 1:45pm UK, with questions collected via the Zoom chat.