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In-house Creative Surgery - Bringing your challenges to the experts

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An hour of conversation, insight and guidance

About this event

The Inside Out community has openly shared with us the challenges they face in leading and managing their in-house creative teams. To help overcome and unlock just some of these, we have enlisted the help and support of two leading authorities, David Wethey and Alan Thompson, who will share their insights into how In-house creative teams can really thrive and achieve creative success. As brands continue to move their creative resources from relying on external agencies to internal capability, what are the lessons to be learned?

Hosted by Emma Sexton, this virtual creative surgery will examine, discuss and offer guidance on the challenges you have expressed, including…

  • How do we become strategic partners rather than reactionary order takers?
  • How do we effectively operate as an internal agency?
  • How can we better manage workflow and expectation across the business?
  • How can we get the business to see the value in creative work and creative thinking?
  • And what does it really take to build and maintain a sustainably high performing in-house team?

Who are Alan and David?

Alan and David are two individuals that have a wealth of experience, both managing agencies, and in identifying and managing talent to work in agencies and alongside brands. This experience has been gained from establishing their own agencies as well as working in independent and holding company owned organisations. Alan and David have come together under the Hay/stack Brand to turn that experience towards in-house agencies, to help them develop their skills and capabilities, leaning on the best of lessons learnt from external agencies, whilst adapting them to make the most of the culture within brand owning businesses.

Reasons to attend

Quite simply this is a great opportunity to be able to:

  • Gain exclusive insights into running a successful IHA
  • Hear lessons learned and experiences from our experts
  • Discover the 5 key ingredients to achieving creative success

Who’s the event for?

This event is perfect for those working within an in-house creative team, whether that’s in a leadership, marketing or design role.

Location: This event is virtual via Zoom. A link will be provided to you after registration

How much does it cost? This event is FREE to attend.

Speakers Bios

Alan Thompson – The Haystack Group

Alan's career has seen him work for agencies at CEO, director and group level, in above-the-line, below-the-line and digital agencies, in both multinational groups and privately owned organisations. His extensive experience provides a fair, unbiased appraisal of how an agency can meet a client need, as well as identifying areas that can be supported internally. Alan is the Founder of Hay/stack

Haystack has established an IHA consultancy practice to help clients form and develop their internal capability to deliver the mix of marketing resources to accelerate the growth of their brand and its reputation.

David Wethey – Agency Assessments International

Having started his career in marketing research, David worked in advertising for the next 20 years, based in the UK, Europe and Asia, principally for McCann-Erickson. Following two posts as CEO at London agencies, David went on to start a consulting firm, Agency Assessments International, advising large (mainly global) advertisers on appointing communications agencies. David has written three business books: DECIDE (2012), MOTE (2015), and THE VERY IDEA (2018)

About the Inside Out Awards

The Inside Out Awards are on a mission to inform, inspire and celebrate the next generation of trailblazing in-house creative team leaders across the UK.

Now in its 9th year, the Awards have become a beacon for in-house creative teams around the UK.

To find out more visit https://www.insideoutawards.com

Our community

Inside Out has established a community of over 600 design teams across the UK, with a reach of over 4,000 design professionals. 2021 provides an opportunity to build and nurture our growing in-house design community and provide a home for those wishing to discover, learn, share, collaborate and celebrate success.

Join our LinkedIn Community

If you have any questions, please contact sarah@insideoutawards.com

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