The communications industry is notoriously bad at measurement and evaluation, but in an era defined by new tools and data, the excuses have run out. Join Darryl Sparey, co-founder of Hard Numbers and measurement aficionado for a look at their latest tools and evaluation strategies that are removing the smoke and mirrors from the comms game.

Part of March's 'Measurement & Reporting' series. How reporting and evaluation has evolved, get to grips with the latest tools and trends in omni-channel reporting and use evaluation to improve the creative process and agility of campaigns.