An Introduction to Winning With Numbers
An Introduction to Winning With Numbers
Thu, Aug 25, 2022 3:30 PM BST (+01:00)
Free
In Session: Hard Numbers & Soft Excuses
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Why measurement of campaign impact has never been easier
About this event
The communications industry is notoriously bad at measurement and evaluation, but in an era defined by new tools and data, the excuses have run out. Join Darryl Sparey, co-founder of Hard Numbers and measurement aficionado for a look at their latest tools and evaluation strategies that are removing the smoke and mirrors from the comms game.
Part of March's 'Measurement & Reporting' series. How reporting and evaluation has evolved, get to grips with the latest tools and trends in omni-channel reporting and use evaluation to improve the creative process and agility of campaigns.