Join us for a thoughtful debate about the relevance of strategic marketing planning with Professor Vasilis Theoharakis who will discuss the benefits of strategic planning and the impact on organisations.

Strategic marketing planning has been widely hailed to positively enhance firm performance. However, marketing planning capabilities have also been described as paradoxical based on findings that after a certain point they lead to a performance decline.

This webinar considers whether in an age where organisations are embracing agile practices for developing products and services, does strategic marketing planning remain relevant or it is something from the past?

Find out more about how strategic marketing planning benefits organisations and steps you can take to manage marketing in an ever-changing world.

Attending this webinar will give you more information about:

• The lasting value of strategic planning
• Conditions that enhance strategic marketing planning
• Moving towards a dynamic marketing planning process