£125.93 – £201.89

Inbound Marketing Masterclass

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WeWork Aldwych House

71-91 Aldwych

London

WC2B 4HN

United Kingdom

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Masterclass Overview:

This introductory workshop will help you gain a stronger understanding of the inbound marketing methodology. With inbound marketing knowledge, you will be able to measure if your marketing efforts are attracting the right visitors and converting quality leads into customers.

Please note: This session is split over two evenings, Tuesday 31st October 6.30pm - 9pm & Thursday 2nd November 6.30pm - 9pm.

Struggling to convert leads? In this session you will learn how to qualify, nurture and convert leads into customers by understanding who your target personas are and which conversion paths are most effective for their needs. This session will focus on attracting the right visitors to your website with an optimized content strategy, converting leads with effective nurture strategies and closing and delighting customers over time with automation and personalization of your marketing efforts.

Masterclass Takeaways:

  • Conduct an inbound audit

  • Define quality leads and scoring metrics

  • Create an optimized content strategy to attract the right audience at different stages of the sales funnel

  • Build workflow templates to nurture and convert leads into customers


Please bring a laptop to this session and an added bonus if you have access to a Google Analytics account or a CMS system to analyze.

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Date and Time

Location

WeWork Aldwych House

71-91 Aldwych

London

WC2B 4HN

United Kingdom

View Map

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