San Francisco, California
London, United Kingdom
Many community organisations find the most challenging part of their projects is encouraging people to get involved with their project.
This workshop will help you to develop a more effective plan to promote your project and improve engagement. In it you’ll learn how to: develop an elevator pitch; have more productive outreach activities; map opportunities to link with other community organisations; improve the experience of participants in your project; write a press release and engage with the media and effectively use an variety of online platforms.
Delivered by Keep Scotland Beautiful as part of the Capacity Building Programme for the CCF. The workshop starts at 10am with registration from 9.30am.
Aims of the day
During the day we will:
- Explore a range of project tools that can be used to plan engagement activities
- Develop an engagement strategy for your project
- Explore how to make use of a variety of traditional and online media channels
By the end of the day you will:
- Feel confident you can communicate concisely why you project is so great in a variety of media
- Have a clear plan for spreading the word about your project within the community
- Have a clear plan for how people can take part in your project and have a positive experience
Who’s this event for?
Anyone who is responsible for increasing participation in a community led project. You may be involved in marketing, outreach events, promotion, or project delivery.
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When & Where
Keep Scotland Beautiful
Keep Scotland Beautiful is the independent charity which campaigns, acts and educates on a range of local, national and global environmental issues which affect people’s quality of life. It is committed to making Scotland clean and green, today and tomorrow. Our initiatives are estimated to reach at least one in five people across Scotland.
Our themes are:
(1) Sustainable Development Education
We are the national leaders delivering environmental education across Scotland. Our Eco-Schools programme is operational in 98% of Scotland's schools with 46% attaining the internationally-recognised Green Flag Award.
(2) Local Environmental Quality
We also lead the way on protecting the quality of Scotland’s environment. We work with all of Scotland’s local authorities and inspire hundreds of thousands of volunteers to engage in our environmental initiatives. These include the Clean Up Scotland Campaign, Beautiful Scotland, It’s Your Neighbourhood, Blue Flag for Beaches, Scotland’s Seaside Awards and our Green Flag Awards for public parks.
(3) Sustainability Development and Climate Change
We are the heart of sustainability and climate change in Scotland. We manage the Sustainable Scotland Network which supports Scotland’s public bodies and 32 local authorities with their actions on sustainability. We are also proud to manage the Climate Challenge Fund which supports communities groups wishing to pursue carbon reduction activities.