The Industry Takeover All Dayer Returns, Saturday 1st October. Are you ready to take over?

Debates // Seminars // Workshops // Network // Market place // 1-to-1 advice

The Industry Takeover All Dayer brings together everything you need to get ahead in the music and creative industries, opening the floor to vitally important, forward-thinking debate and discussion.

We have partnered with the freshest youth platforms and some of the key players of the music industry for the biggest ever Industry Takeover All Dayer: Complex UK, GRM Daily, Reprezent FM, NANG, Universal, Girls I Rate, UK Music, Musicians' Union, Intellectual Property Office, CMU:D.I.Y. and more to be announced.

TALKING HEADS - DEBATES AND DISCUSSIONS

Grime 2.0: Debate The Future Of Urban Culture [Powered by Complex UK]

Chair: Laura ‘Hyperfrank’ Brosnan - Journalist

Big Zuu - Artist

Cheeky - Co-Founder, Eskimo Dance

Chip - Artist

'Who Runs The World? Girls!' The Women Behind UK Music [Powered by Girls I Rate]

Chair: Colleen Harris - Broadcaster, BBC News

Carla Marie Williams - Songwriter/Publisher

Jamila Scott - Head Of A&R, Method Records

Leila Singh - Official Media PR, Eskimo Dance

Melody Kane - DJ

Paigey Cakey - Artist

Vick Bain - CEO, BASCA

We speak to inspirational women from across the UK’s music industry, with GIR founder and songwriter Carla Marie Williams (Beyonce, The Saturdays) and discuss the challenges and triumphs of women in the industry and highlight the opportunities available.

‘Ben Cook Versus Stormzy [Powered by NANG] 

Jackie Eyewe - Marketing Manager, Atlantic Records UK

Parris Oh - Urban Promotions Manager, Sony Music UK

Sam Taylor - UK Brand Manager, Tunecore

The Radar Radio DJ, NANG founder and RWD scribe, Ralph Hardy, is on everybody’s hot-list and he’s created an exclusive All Dayer segment especially for us. Labels are long, but they can work. Skepta and Stormzy have done wonders being independent; yet WSTRN may not be where they are today without the clout of a traditional label. We look into the pros and cons of both and wrestle with the ways they can work.

DECODED

Chair: Lord Adebowale CBE - Cross Bench Peer/CEO, Turning Point

Ayishat Akanbi - Stylist/Activist

Kieran Yates - Journalist

Ayesha Hazarika MBE - Senior Adviser / Strategy And Communications, BPI

Ralph Hardy - NANG

Keith Harris OBE - Chair, UK Music Diversity Taskforce

Curated by Kieran Yates and chaired by Lord Adebowale MBE, our keynote discussion will debate politics and prejudice and the glass ceiling for urban artists. We will explore solutions including music as a catalyst for change and the role of artists and creatives as community leaders.

The Politics:

#BritsSoWhite, #BlackLivesMatter, organised marches against police brutality, the refugee crisis and hate crimes post-Brexit have created a wider conversation about underlying prejudices within our culture and the entertainment industry. Urban music is an independent driving force in the entertainment industry. Why is the industry still not a reflection of that diversity?

The Artist:

Artists like Big Narstie, Stormzy, JME and Novelist have led the charge by speaking out about representation, barriers and glass ceilings. There are untold journeys of struggle and victory to be shared. What are the personal barriers you have faced in your music journey?

The Solution:

Mainstream apathy has led people of colour and other groups to create solutions to make their voices and stories heard. Voices like Kieran Yates, who last year created her own zine ‘British Values’, created a platform to tackle Britain’s anti-immigrant rhetoric. 

What Is The Future Sound? The Radio Renaissance [Powered by Reprezent 107.3FM]

Chair: DJ Kenny Allstar

Dobby

Joe Walker

Lashawna Rose

Malachi

Scully

In a sea of online streaming and music providers including Spotify, Tidal, Apple, Mixcloud, Radar and SoundCloud, does FM and DAB radio still matter to young people and why? Reprezent presenters discuss radio’s role in youth culture, as a platform for social discussion and airing issues that affect young people, as a space for emerging artists to reach out to a new audience, and as a community ‘meeting space’ running parallel to social networks. Where is the defining sound of youth culture?

 Generation D.I.Y. [Powered by Tunecore]

An exploration into the world of professional creative independence.

What does it take to be a successful independent artist or creative? We look at the tools that make it possible, discuss the opportunities provided and explain how to take full advantage. 

'A Beginners Guide To The Music Industry [Powered by CMU: D.I.Y.]

Chair: Chris Cooke - Founder/Director, CMU:DIY

Anthony Layiwola - Artist Manager, Basenrebulz

Cat Park - PR/Founder, Ten Letter PR

Rich Castillo - A&R, Polydor Records

Semera Khan - Video Commissioner, Polydor Records

Simon Green - Tour Manager, Pusha T

Chris Cooke from CMU:DIY provides a speedy beginner’s guide to the music industry, explaining what role different music companies and music people play in an artist’s career. He will then talk to a panel of music practitioners working in different strands of the music business about what their roles entail, what path their careers have taken to date, and what tips for anyone seeking a job like theirs.

A Beginner’s Guide To Digital Dollars [Powered by CMU: D.I.Y.]

Chris Cooke from CMU:DIY explains how the deals work behind the music industry and the streaming services, and how the likes of Apple Music pay royalties to the labels, publishers, artists and songwriters. It’s a myth there’s no money in streaming, it’s just that things work differently. Then Sam Taylor from Tunecore will how new artists can get their music into all they key streaming platforms, with tips on driving streams and royalties.

Management Matters

Chair: Chris Cooke - Founder/Director, CMU:DIY

Benjamin Scarr - A&R Manager, Island Records

Kaiya Milan - Artist Manager (Kojey Radical)

Riki Blu - Artist Manager (Naughty Boy)

Vash Playhard - Artist Manager, Playhard UK (Krept & Konan)

With elements of the music industry changing rapidly by the day, how does this affect the role of a manager? Do you need one? Would you like to become one? What skills do you need? How did they get started? We find out how important having management is from our panel of experts from the music and creative industries.

Meet The Platform [Powered by GRM Daily]

Chair: Mikill Pane

Caroline SM - Editor & Creative Director

Elle SM - Co-Editor & Brand Manager

Saquib B - Social Media Manager

Find out what it’s like running the UK’s biggest youth entertainment website. The day-to-day and the skills you will need to succeed in the new digital media landscape.

Brands, Bands And Fans [Powered by Globe]

Chair: Selina Webb - EVP, Universal Music UK

Gary Cohen - Brand Partnerships Director, ATC Live

Lawrence Ajayi - Account Manager, Cornerstone/Converse

Maria Murtagh-Hopkins - Senior Director, Creative & Innovation, Globe At Universal Music Group

Mark Knight - Group Strategy Content Director, MEC Wavemaker

Vash Playhard - Artist Manager, Playhard UK (Krept & Konan)

What is a brand? How do artists go about building their own brand and what are the partnership opportunities this makes available to them? We hear from brands, agencies, artist managers and partnership specialists on recent developments in brand partnerships and some dos and donts.

Create, Innovate And Protect [Powered by Intellectual Property Office (IPO) ]

Emma Richards - Business Outreach Manager, UK IPO

Christopher Smith - Business Events Manager, UK IPO

The seminar will cover the four main areas of intellectual property or IP (trademarks, parents, designs and copyright) and how to protect your rights. It’s a great opportunity for all businesses looking for the last information and advice on IP - live and direct from the Intellectual Property Office.

The Journey Of A Song [Powered by PRS For Music]

Chair: Andy Ellis - Education & Outreach Manager, PRS For Music

Corey Johnson - Artist Manager, Crazy Cousinz

Teddy (Heavytrackerz) - Producer

The music industry is built entirely around music, songs and the talented people who write the lyrics and create them. This panel explores the journey of a song, from its inception, to creation and release. We discuss the rights in a song and the various ways in which a song can make money for the writer and performer.

Doing It For Yourself - Why Music Publishing Is Important [Powered by Music Publishers Association (MPA) ] 

Chair: Claire McAuley - General Manager, MPA

Graham Featherstone - Featherstone Music

Helen Papaleontiou - Manager Samples & Copyright Infringement, Sony/ATV Music Publishing

Kennedy Prezedent Mensah - CEO, Back 2 Da Future Music

Mulika Sannie - Senior Business Affairs Manager (Lawyer), Kobalt Music Group

A must-attend session for unsigned writers and those interested in the fundamental starting points of music publishing - one of the most important, dynamic and fast-moving areas of the music industry. You’ll discover the current role of a modern music publisher and how they develop the careers of songwriters and composers, focusing on the different types of deals you are likely to encounter, how publishers manage an ever-expanding range of revenue streams, and how they protect and promote musical works.

A&R Essentials

Benjamin Scarr - A&R Manager, Island Records

Caroline SM - A&R, XL Recordings

Jamila Scott - A&R Manager, Method Music

Rich Castillo - A&R, Polydor Records

Get professional feedback on your demo, sound or even your artistic direction. Play your music to highly respected A&R managers in your very own 15-minute one-to-one consultation. Limited slots available on a first come first served basis. Registration begins at 11am.

One-To-One: Ask The Experts

Chris Tams - BPI - Releasing Music Independently

Emma Richards - IPO - Intellectual Property

John Shortell - Musicians Union - Live Gigs And Artist Contracts

Sarah Kosar - ROLI - Skills And Job Readiness

Do you have a specific question about the music industry, artist development, how to release independently or how to get a job in the industry? Book a one-to-one session with our industry experts and get the personalised advice you need.

THE TAKEOVER SESSIONS [IN PARTNERSHIP WITH THE PRS FOR MUSIC FOUNDATION]

NANG Presents Case Study

Autumn

Snowy

There’s a lot of unearthed talent across the country that Nang have made it their job to shout about. This will be where you’ll get to see the work they’ve put in for their artistry, showcasing them together.

Grime 2.0 Sessions

Elf Kid

Paigey Cakey

Nu Brand Flexxx

After debating the next stages of Grime 2.0, we have curated a specialist showcase that illustrates the full spectrum of the genre. The Square’s Elf Kid is grime’s emerging star while Nu Brand Flexxx return with their classics and energetic new material. Leading rapper Paigey Cakey intertwines her love for hip-hop, grime and afro beats in this commanding performance you don’t want to miss.

Loves Afrobeats

Dun D

New Age Music

SK

Vianni

P Montana

Mista Silva

Plus finale set by The Compozers

Following the growth of afro beats, in both the underground and mainstream, Urban Development has given the pioneering afro beats brand Love Afrobeats to showcase the afrobeats talent in the UK. Loves Afrobeats has been essential in assisting mainstream hits including J Hus’ “Lean & Bop” and Ayo Jay’s “Your Number” featuring Fetty Wap.

In addition, Loves Afrobeats has created taste-making annual parties in both Ibiza and Ministry Of Sound which has previously featured artists such as Fuse ODG, R2Bees, Kwamz & Flava, and many more.