Influencer Marketing Event hosted by DIARY directory

Event Information

Share this event

Date and Time

Location

Location

Home Grown

44 Great Cumberland Place

London

W1H 7BS

United Kingdom

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description

Description

After the successful feedback from our first event, organised in June this year, DIARY directory will be hosting a second event which, due to popular demand, will be focusing on Influencer Marketing.

DIARY directory has partnered with Rachel Clay, Head of Influencer Marketing at Matter of Form, the luxury brand, design and ecommerce agency. Rachel, formerly at Richemont Group, has experience in running campaigns for many leading luxury brands including Cartier, Panerai and Omega. In her role at Matter of Form, she has worked on campaigns for brands including Smashbox Cosmetics, Elie Saab, Estée Lauder Companies.

We will also have a panel discussion with two expert influencers who will provide their invaluable insight...

Nadine Baggot is a beauty journalist, influencer and TV presenter. Represented by Gleam Futures, the UK's biggest digital talent management company, Nadine's audience is women who believe that age is no barrier to looking and feeling great. Nadine has over 25 years experience within the beauty industry. She was previously the health and beauty editor at HELLO! magazine and has also worked at The Daily Mail and Marie Claire. Nadine has been nominated and won numerous beauty awards. Brands Nadine has worked with include SkinCeuticals, John Frieda, Boots, Tangle Teezer, L’Oréal Paris, Armani and Ralph Lauren.
Instagram | YouTube

Keshia East is a make-up artist, beauty blogger and TV presenter. Having been a beauty blogger for three years Keshia has worked on campaigns for brands including GLAMGLOW, Eylure, Pantene, QVC and Glamour magazine, and worked with Sony Music, X Factor and Dancing with the stars. You can also see her on ITV's Lorraine Show, showcasing the latest beauty buys or fashion trends to viewers.
Instagram | YouTube

The event will be led by key note speaker, Georgie Billingham. Georgie has held senior communications roles at Soap&Glory, Estée Lauder Companies and L'Oréal Group, and is now a Freelance Beauty Communications Consultant.

The evening will explore the evolution of influencer marketing and Rachel will cover a whole range of topics including:

  • How to approach influencer strategy

  • How to identify the right influencers for you

  • The importance of valuing engagement over reach

  • Building long-term relationships with influencers

  • Influencer Marketing as a Social SEO strategy; the strategic importance of Influencer Marketing to the future of business success

  • Key trends within the industry and future predictions.

Location:
Home Grown (new members' club and sister club of Home House)

Event Format:
18:00 arrival
18:15 - 18:30 Welcome & Introductions
18:30 - 19:15 Rachel Clay Presentation
19:15 - 20:15 Panel Discussion & Q&A
20:15 - 21:00 Networking and refreshments

Date and Time

Location

Home Grown

44 Great Cumberland Place

London

W1H 7BS

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Save This Event

Event Saved