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Influencer Marketing Masterclass

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We Are Social

5th Floor

14 - 18 Finsbury Square

London

EC2A 1BR

United Kingdom

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We Are Social Masterclasses are an in depth focus on a particular area of marketing. Each session will look at the success stories, challenges and analytics which will enable you to establish best practises within the chosen area.

On the 25th October at 5.30pm we’re hosting an Influencer Marketing Masterclass at our London HQ. Joined by, We Are Social's Influencer Marketing Manager Florencia Lujani, Benefit's Digital Manager, Lauren Spearman and Sara Gordon, Brand & Creative Director, Bloom & Wild

People trust other people. This makes influencers a crucial part of marketing. So much so, that Google recently reported that 70% of teenage YouTube subscribers now trust influencer opinions over traditional celebrities.

According to The State of Influencer marketing survey 2017, 84% of marketers are planning at least one influencer marketing campaign over the next 12 months. And as the cost per post for influencers reaches record heights, now is the time to know your Zoellas from your Ksis; your vloggers from your Instagrammers.

So if you want to avoid falling victim to unfortunate copy and paste mishaps…

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Costly brushes with governing bodies and industry organisations (such as the FDA)...

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Or getting caught out by not properly briefing your influencers, then this is the place to be.

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We’ll be identifying the real movers and shakers who are taking influencer strategies to the next level and showing how you can learn from their success.

Armed with case studies, insights, and real-world experiences, our speakers will take you through the best practices of influencer marketing, and how to avoid the pitfalls when finding a tastemaker to champion your brand. Taking into account individual success stories, challenges and analytics which will enable you to establish best practices.

Join us at the Masterclass to find out all you need to know about working with the right people to do the talking for you.


Speakers Include:
Forencia Lujani - Influencer Marketing Manager, We Are Social
Sara Gordon, Brand & Creative Director, Bloom & Wild
Lauren Spearman Digital Manager, Benefit Cosmetics UK


Agenda:

17:30 Registration
Pizza & Beer

18:00 Introduction
Garrett Dearey, We Are Social

18:10 Born Social
What we’ve learnt from creating hundreds of influencer campaigns across the globe
Forencia Lujani - Influencer Marketing Manager - We Are Social

18:25 Getting The Full ROI Of Influencer Marketing
How to measure your influencer campaigns and utilise assets created by influencers to make organisational efficiencies, improve SEO and increase conversion in your marketing programmes with UGC.
Sara Gordon, Brand & Creative Director, Bloom & Wild

18:40 Friends With Benefit
Turning “micro-influencers” from another buzz term to an effective marketing tool
Lauren Spearman Digital Manager, Benefit Cosmetics UK

18:55 Closing Remarks
Garrett Delaney, We Are Social

19:00 Networking & Drinks

19:30 End




Meet The Speakers

Sara Gordon, Brand & Creative Director at Bloom & Wild
Sara has been working in digital design and branding with over 10 years of experience in New York and London. Starting her career in New York City, she led digital FMCG accounts for Unilever and Coca-Cola as well as retailers such as Macy's. In London she focussed on UX and digital design at agencies such as Foolproof, Mary Portas's design agency Portas and Rufus Leonard in Farringdon. Today, she heads up Brand & Creative at Bloom & Wild where she and the team have grown the company over 400% through social, design, PR and creative marketing.

Lauren Spearman Digital Manager, Benefit Cosmetics UK
Lauren has been working in digital advertising and marketing for 9 years. Starting her career in Manchester working for Sky Media selling TV sponsorship, the lure of London soon pulled Lauren down to the big smoke where she transitioned to the world of digital advertising. After a small stint working for a influencer agency start up, she moved to parenting website Netmums focusing on creative brand partnerships, before making the switch client side and joining Benefit Cosmetics 18 months ago. Today, Lauren oversees paid advertising and influencer marketing for the UK’s number 1 premium makeup brand.

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Date and Time

Location

We Are Social

5th Floor

14 - 18 Finsbury Square

London

EC2A 1BR

United Kingdom

View Map

Refund Policy

No Refunds

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