£175

Influencer Marketing - One Day Masterclass by Experience Haus

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Date and Time

Location

Location

Experience Haus at the Matter of Form offices

Unit 4 - Galaxy House

32 Leonard Street

London

EC2A 4LZ

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

What is the workshop about?

The Influencer Marketing one day Masterclass will provide an introduction to all key elements needed in order to develop an effective strategy and drive results for your brand, product or service.

Through a mix of tutorials, practical activities and group session work, you will learn how to devise creative strategy, expertly identify influencers, analyse data, set KPI's and build long-term relationships with relevant influencers.

For further information about the course please email learn@experiencehaus.com.


Schedule

09:30 - 10:00: Introductions
10:00 - 10.30: Introduction to Influencer Marketing
10:30 - 11:15: How to Approach Influencer Strategy - Defining Objectives & Parameters
11:15 - 11:30: Coffee Break
11:30 - 12:15: Identifying Relevant Insights Needed to Inform Strategy
12:15 - 13:00: Developing a Bespoke Influencer Strategy
13:00 - 14:00: Lunch
14:00 - 14:45: How to Expertly Identify Influencers
14:45 - 15:30: How to Measure Campaign Success
15:30 - 15:45: Coffee Break
15:45 - 16:30: Best Practice Showcase & Future Trend Predictions
16:30 - 17:30: Q&A with an influencer



Who is the course for?

We welcome anyone working in the PR, Marketing, Communication and Digital industries - no prior experience of working with influencers is necessary.

This masterclass is designed to help brands and agencies from all sectors, looking to learn more about influencer marketing, understand how to develop strategic and effective influencer campaigns, and stay ahead of industry trends.


Where is it?

Experience Haus at the Matter Of Form Offices – Unit 4 - Galaxy House, 32 Leonard Street, Old Street, London, EC2A 4LZ.

If using Old Street station, please take Subway 2 and then we are just a 2 minute walk from there.


Who is the instructor?

Rachel Clay is a luxury brand influencer marketing specialist who has led and developed successful influencer campaigns for many leading luxury brands. Rachel has considerable experience in luxury digital communication strategy having joined the Richemont Group in 2010 where she stayed for 5 years, working in both London & Paris to drive forward digital PR across all brands within the Richemont group.

Rachel is passionate about creating innovative and effective influencer strategies, and understands how to . maintain luxury brand positioning, retain exclusivity and target relevant, sometimes niche audiences. She is a creative, out-of-the-box forward thinker who understands innately the sensitivities of working with luxury brands.

Rachel joins Matter of Form following a 2 year stint at a specialist luxury brand influencer marketing agency to lead our influencer marketing division.


What is Experience Haus?

Dedicated to delivering affordable education and spaces for self-improvement. Experience Haus provides applied learning courses for organisations and individuals covering an abundance of different digital expertise.

In the wake of expensive living costs, low cost education is essential. Experience Haus offers practitioner taught technical skills training for high demand disciplines such as Influencer Marketing, Product and UX Design and User Research. Crucially, the company goes above and beyond the purely technical and hopes to uncover the black holes in business. The company’s offering of events, part-time courses (pairing students with start-ups) and hands-on workshops intends to bridge the gap between economical and accessible learning for the curious. Experience Haus is proudly part of the Matter Of Form Group.

Website: http://www.experiencehaus.com


Who are Matter Of Form?

Matter Of Form Group are an award-winning group of digital agencies with around 60 consultants brand strategists, experience designers, content producers, software engineers and trainers. We work with exceptional brands who are looking to leverage technology, generate business value and create beautiful digital experiences for their customers, all without compromising the identity that makes their brand so strong.

Website: http://www.matterofform.com


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Date and Time

Location

Experience Haus at the Matter of Form offices

Unit 4 - Galaxy House

32 Leonard Street

London

EC2A 4LZ

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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