£32.93 – £43.71

Influencer Marketing

Event Information

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Date and Time

Location

Location

Storey's Field Centre

Eddington Avenue

Cambridge

CB3 1AA

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

More and more brands are using influencers to help sell their products or services. Estee Lauder recently announced that they will be spending a whopping 75% of their total marketing budget on social media influencers. With the global influencer marketing industry soon to be worth $15 billion dollars it seems like everyone is getting in on the action.

What does any of this mean for smaller businesses? Is an influencer strategy something small businesses should be learning about and how would you even go about finding influencers? And hang on, isn't the influencer bubble about to burst? Aren't they all just fakes?

In this session we're going to discuss all of this. I'm also going to share some of the things I’ve learnt from being involved in influencer campaigns.

You'll learn about:

  • Different types of social media influencer
  • Why influencer marketing works - and is it right for your business
  • Finding the right influencers for your brand
  • How to create an effective strategy
  • Briefs, contracts and ASA guidelines - what I think is best practice when it comes to working together

We'll end the session looking at some influencer campaigns (the good, the bad and the fakes). Places are limited to just 8 so we can spend plenty of time talking.

This session is perfect for small businesses and influencers.


FAQs

What are my transport/parking options for getting to and from the event?

The venue is in Eddington which is about 15 minutes by bike from Cambridge. If you're driving the best place to park is at Madingley Road Park and Ride, which is free (for up to 18 hours) and only a 5-10 minute walk away.

Parking charges in Eddington apply 8am-6pm and are time limited. There is free disabled parking on site for Blue Badge holders (please note time restraints still apply). If you have any queries please contact me on emiliecope@gmail.com and we can work out the best place for you to park.

If you want to come by bus Eddington is served by the U bus (universal bus) which stops right outside the venue.

You can find more information about the venue here: https://www.storeysfieldcentre.org.uk/community/news/

How can I contact the organiser with any questions?

Please contact me by email on emiliecope@gmail.com


What can I bring into the event?

Bring your smart phone, lap top and any chargers.

Is my registration fee or ticket transferrable?

Yes, but please let me know the details of the person taking your place.

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Date and Time

Location

Storey's Field Centre

Eddington Avenue

Cambridge

CB3 1AA

United Kingdom

View Map

Refund Policy

No Refunds

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