Learn a new skill that will change the way you look at storytelling
If a picture is worth a thousand words, a good infographic is worth a thousand pages. As intuitive to create as it is to consume, data visualisation is a new visual language that is becoming increasingly popular. And the good news is that anyone with knowledge of storytelling, graphic design or data handling can learn with ease.
This in-depth, introductory course provides an overview of the data visualisation process, and an eye-opening initiation into its potential as a storytelling medium. You'll find out how to assemble and interpret datasets, and understand the basics of various popular visualisation techniques. You'll learn not just how to interpret a brief, but how to frame your final project for your audience to ensure the best possible outcome.
This course is for you if...
- You have to present for a living, using Powerpoint, Prezi or similar software
- You work with data and wish to learn more about turning data into something visually compelling
- You're a journalist or charity worker who wishes to learn more about telling stories with data
- You are a researcher who has to regularly brief designers and developers
- You're a designer working for a research company who wishes to learn more about information graphics and interactives
This one-day introductory course mixes theoretical instruction with exercises in sketching, storyboarding and data collection to provide a thorough grounding in the fundamental principles of data visualisation. Attendees will also produce an original infographic created to a specific brief. Topics covered on the day include:
- Introduction to the history and principles of data visualisation
- Data, story, design – the process of linking disciplines
- Understanding datasets and testing different perspectives
- Framing data for the target audience
- Maximising design for best impact, understanding and memorability
- Visualising data for different media
- Group activities to discuss example briefs, and explore solutions
- Group presentations of their visual outcomes
Valentina D'Efilippo is a graphic designer with a special interest in information design. After studying industrial design in Italy, she moved to London and gained a post-graduate degree in graphic design at the London College of Communication. She has worked with a number of leading agencies contributing to award-winning campaigns for global brands and, in 2013, she published The Infographic History of the World.