Innovate Now - XR for Businesses

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hedgehog lab

Trafalgar Street

Newcastle upon Tyne


United Kingdom

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Event Descripton:

Innovate Now is an all-new and invite-only event hosted by hedgehog lab. Having launched with a successful evening discussing innovative working methods back in September, we're back with a second instalment!

This time we'll be addressing the rapidly rising sector that is immersive technology, exploring how Augmented Reality and other XR solutions can be utilised by businesses in a manner which benefits them.

A panel of industry experts will explore and demonstrate how the technologies can improve customer service, customer experience, training, revenue and more, as we host a discussion followed by an interactive session.

Speaker Profiles - Shaun Allan:

A veteran in immersive technologies, Shaun boasts over 30 years of experience within the industry. Having previously worked as a 3D designer across a range of AAA video game titles, he started his own business in virtual and augmented reality development back in 2008. Joining hedgehog lab in December 2016 as our Director of Immersive Technologies, Shaun heads up the strategic development of our VR, AR and MR division.

More speakers TBA.

Event Schedule:

Timings subject to change.

6:00pm - 6:30pm: Registration & Refreshments:

Guests collect their welcome pack on arrival and are free to help themselves to a drink, chat with fellow delegates and enjoy the build up to the panel discussion.

6:30pm - 7:15pm: How can businesses utilise XR? A panel discussion.

Host Ben Lind will guide our panel as they gather to discuss both current and potential applications of immersive technologies, before Ben invites questions from our audience.

7:15pm - 7:45pm: Food & Networking:

Guests are free to grab themselves another drink, discuss the panel's thoughts and enjoy some delicious treats ahead of the second half of the event.

7:45pm - 8:30pm: Demoing Augmented, Mixed and Virtual Reality business solutions:

Gain a more practical insight into how XR solutions can be used by businesses with a number of demos across multiple immersive platforms, including Windows Mixed Reality, Microsoft HoloLens, Oculus Rift and more.

8:30pm - 8:45pm: Close & Networking.

Enjoy the opportunity to pose one-on-one questions to those on our panel, interact with fellow delegates and ensure you have a clear idea of how you can implement or follow up on your learnings.

Get Involved:


Twitter: @InnovateNowTech

Facebook: Innovate Now

Instagram: @InnovateNowTech


How can I contact the organiser with any questions?

If you have any questions for us, please do feel free to get in touch via any of our social media channels (listed above). Alternatively, we'd be happy to hear from you on Whatever your query, we'd love to help you out!

What is the nearest station to the event venue?

The nearest train station to hedgehog lab is Newcastle Central Railway Station, located just an 8-minute walk from the station. Manors Metro station is the closest inner-city rail service, but if arriving via train it is advised to walk or get a taxi for convenience.

Is there any parking available?

There will be free limited parking spaces outside Generator Studios on the night of the event. Car park users should request a parking pass from a volunteer upon arrival. Alternatively, there is a multi-storey parking facility just around the corner.

Do I have to bring my printed ticket to the event?

You do not have to bring your printed ticket to the event, however, there will be a registration process upon arrival (see the event schedule above for more), and as such you will be required to have notified us of your intent to attend to guarantee your seat.

Will there be food and/or drink?

Of course. As hosts of the event, hedgehog lab will provide a range of soft drinks, beers, coffee and locally-crafted food to make sure you don't go home hungry or thirsty!

Does the event actually start at 6pm?

In a word, no. As per the event schedule, there will be a 30-minute registration and networking period prior to us getting under way, so don't worry if you're unsure if you can make it for 6pm sharp. We do ask that you are here by 6:30pm so we can get under way promptly.

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hedgehog lab

Trafalgar Street

Newcastle upon Tyne


United Kingdom

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