Innovation Design Workshop
Event Information
Description
WHAT THIS WORKSHOP IS ALL ABOUT?
We are all expected to innovate in order to differentiate ourselves from the competition and grow our business. The big question is:
how do we innovate?
Innovation in its core starts with problem-solving and stepping into the shoes of the people whose problem we’re looking to solve. As engineers, designers, managers we solve problems every day, however, we rarely all come together to gain a bird’s eye view of the experience we’re providing with our product or service, step into our users’ shoes, look at specific problems, and generate new ideas by thinking in different ways. This 4h workshop will give you the dynamic innovation session you need in order to come up with new ideas for your existing offering, as well as take away key tools of design thinking which you can use for your work.
WHAT WILL WE DO?
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gain a broader perspective of the experience you’re providing to your customers
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step into your customers shoes while looking at specific problems
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generate new ideas by thinking in different ways
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answer the right questions which lead to an innovation
HOW WILL WE DO?
We will exercise, work on examples, discuss, solve issues and work in groups. We will go through an innovation process in the context of your business.
WHO IS THIS FOR?
This workshop is for all people who set the product or service strategy. If you influence the direction of a business, this workshop is definitely for you.
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Founders, CEO, Leadership
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CTOs
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Product Managers, Product Owners
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User experience practitioners
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And anyone else on your team who works on creating innovation
WHAT WILL YOU ACHIEVE:
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get familiar with various innovation techniques
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you will learn what is important in the innovation process
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you will set the right questions to get the right answers
OUR FACILITATOR IS:
Selin is a social entrepreneur, marketer, and UX designer. She has a passion for applying her knowledge of design thinking to help startups and businesses to solve problems in a human-centric way. She studied MA Design & Innovation in Goldsmiths, University of London, and BA Business & Management at the University of Exeter. She worked with Pinar, Brand Finance, Coca-Cola Company, Carlsberg and Dentsu Singapore.
