The 2nd Shanghai-Style Culture and Design Innovation Forum
Shanghai Promotion Centre for City of Design (SPCCD), celebrates the opening of its new London home in conjunction with Creative Twin Cities, with both talks and a launch party. The SPCCD London Base and China Design Centre will be working side by side to form a new institution: China-UK Innovation Centre.
The conference is Shanghai’s second Culture and Design Innovation Forum, sponsored once more by its main partner A-Zenith Furniture, also sponsor of the Chinese Pavilion at Expo Milano 2015.
The theme of this year’s forum and talks is ‘Seeing Design in China through Western Eyes’. Celebrated masters and specialists are invited from across all design fields to explore new design horizons in China.
Theme: Seeing Design in China through Western Eyes
Chinese design evokes an image of serenity and tranquility, a reflection of traditions and a culture that has existed for thousands of years. The beauty of nature is one of the crucial common threads that unites regional and material design customs, even from the far-flung regions of China, as is a sense of elegance and integrity.
Our theme today asks questions around the theme of “Designed in China” to uncover the realities in Western and Eastern design cultures and to help foster collaborations.
The Chinese delegations
1. Leyi WANG, Secretary General of Shanghai Promotion Centre for City of Design (SPCCD)
SPCCD is a nonprofit organisation, providing services for the promotion of the creative design industries in Shanghai, and the construction of “City of Design”. It is part of the Shanghai Municipal Commission of Economy and Information. Its remit is to promote Shanghai as authorized by the UNESCO "Creative City" (Shanghai) Promotion Office.
2. Wei GAO, Chairman and Chief Designer of A-Zenith Furniture
Shanghai A-Zenith Furniture Co., Ltd (0975864D:Shanghai) engages in design and research, manufacturing, and marketing of furniture. It offers bedroom, dining room, living room, and study room furniture. The company also provides furnishing consultancy, interior design and project management. Founded in 1985, its main base is in Shanghai, with several own brand stores throughout China.
3. Hao CHENG, Deputy Chairman of Shanghai Furniture Association (SHFA)
SHFA is a nationwide organisation with more than 300 corporate members throughout the country. SHFA has sub-councils focused on upholstery, materials and accessories, office furniture and furniture distribution. SHFA's nationwide network is both China's main member body for the furniture industry and the main link between the Chinese market to overseas furniture bodies.
4. Haiyan WU, Deputy Dean of China Academy of Art
Haiyan WU is one of China’s most notable design advocates. She is both a renowned fashion designer, and deputy dean of China Academy of Art, the renowned art and design university in Hangzhou, Zheijang Province.
PROGRAMME (the Forum)
15:30 Welcome Speech
Leyi WANG, Secretary general of Shanghai Promotion Center for City of Design
15:35 Introduce Forum Topic：Seeing Design in China through Western Eyes
15:40 Discuss the essence of Design in China
Haiyan WU, Deputy Dean of China Academy of Art
Discuss the essence of Shanghai-Style Design
Wei GAO, Chairman of Shanghai Furniture Association
16:20 Seeing Design in China from the aspect of brand
Mike Dynan, Co-founder of Media 10
Seeing Design in China from the aspect of designer
Samuel CHAN, Founder and Furniture Designer of Channels
Seeing Design in China from the aspect of mass media
James McLachlan, Editor of ICON
17:35 Q & A
17:50 Drinks and canapés
PROGRAMME (the Opening Ceremony)
18:30 Welcome Speech
Representative from China: Yan PAN, Director of London Office of Shanghai People's
Representative from the UK: Representative of London & Partners
18:40 Inauguration of SPCCD London Base
Leyi WANG, Secretary General of SPCCD
18:45 Signing between SPCCD and Nottingham City Council
18:50 Opening of iDreamer Design Competition
- Opening speech by co-organiser Wei GAO, Chairman of Shanghai Furniture Association
- Speech by Newton LEE, Founder of Media 10
19:00 Awarding certificate to creative opinion leaders of international shortlist of
19:05 Awarding certificate to exhibitors
19:10 Closing speech
Counsellor of Embassy of PRC in the UK
19:15–21:00 Wine reception and canapés