Innovation in Entertainment series - The Alnwick Garden

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Location

The Alnwick Garden

Denwick Lane

Alnwick

NE66 1YU

United Kingdom

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Event description
Time to explore The Alnwick Garden followed by a discussion about how the Garden can use technology to create a more engaging experience.

About this Event

Have you ever spent your leisure time visiting somewhere you think could be more exciting with the use of technology? Have you have seen first-hand how it can augment the customer experience or even increase revenue?

Perhaps you already have some ideas, or may even be working on something similar for a client? Or maybe you’d just like to be part of the discussion on how to make the region more digitally entertaining.

If so we would like to hear from you….

Background

The North East is rich in cultural history, with a huge number of arts and cultural venues, coupled with a passion for sport, a thriving music scene and one of the country’s biggest programme of events. Regionally, we welcome 64m tourists annually, which generates approximately £3.9b (figures based on 2014).

However, audiences are changing the way they want to be entertained – the application of technology in their everyday lives has raised expectations of their leisure-time experiences. In turn the use of technologies opens up opportunities to communicate with audiences in new ways and better understand what they want and how they interact with entertainment.

In this event series can we discover how north east businesses can utilise technology to keep venues exciting and make the best use of customer metrics and data? What can non digital entertainment businesses learn from digital business and vice versa? Can the region stay ahead of the curve when it comes to providing digitally enhanced experiences?

Opportunity

The Alnwick Garden is a multi-award winning tourist attraction and charity based in Northumberland. They are a Garden for everyone.

They are always striving to be different and to try things that have never been tried before, they want to be more innovative and creative than their competitors and as such welcome all ideas on how they can use technological advancements to improve the visitor experience.

Agenda

Join us from 2pm-5pm for a tour of The Garden (you can download the app in advance here), followed by an open discussion about how The Alnwick Garden and similar properties, can innovatively use technology to create a more engaging experience and open up new commercial opportunities.

Date and Time

Location

The Alnwick Garden

Denwick Lane

Alnwick

NE66 1YU

United Kingdom

View Map

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