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Innovation Workshop 3 - Marketing for Innovation

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CONNECT Space, Level 2, Millennium Point

Curzon Street

Birmingham

B4 7XG

United Kingdom

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BUSINESS INNOVATION WORKSHOPS

The Business Innovation Workshops are run on three specific topics by leading academics from Aston University and Birmingham City University. The workshops are funded by the European Regional Development Fund and therefore free to the participating company, registered in the Greater Birmingham and Solihull region. On completion of min 2 workshops delegates will receive a prestigious “Managing Innovation in Business” Certificate.

Innovation Workshop 3 - Marketing for Innovation

This workshop will examine the psychology of sales and consumer behaviour. Most SMEs face the problem of how to increase their sales. They have relatively little time to think about how this effects the sales function and how sales needs to fit strategically and culturally with the vision for the business. We will investigate what is the perceived value of the product or service to those who are likely to buy it? We know that people are driven to buy if they think that they are likely to miss out if they don’t buy it in a certain period. So the question is why should I make my decision to buy now? We know that if an item is popular more people are likely to want to buy one as well. We also know that when items are scarce it creates more demand.

So in perceiving the value of products/services we know that people are not always rational about spending money. Therefore how you price and discount your products relies on knowledge of the market and customer preferences. Do you deliver on the promises that you have made to your customers? Psychology tells us about how customers make decisions and helps us consider the whole service offering and value of your product or service. The workshop will also examine the organisations value proposition allowing a link between organisational strategy and marketing strategy

Location and Parking

CONNECT Space, Level 2, Millennium Point – Address: Curzon St, Birmingham B4 7XG

Tel: +44 (0)121 202 8642

There is a multi-storey car park owned and managed by Birmingham City Council situated adjacent to Millennium Point. The car park can be accessed via Jennens Road and Millennium Point is clearly signposted from all main routes into the city – simply follow the brown tourist signs. The nearest motorways are the M6, M5 and M42. NB. If using sat nav please use the following postcode- B4 7AP. The multi-storey car park has a height restriction of 2.1m (6’10”).

General Information

• It is advised that companies attend each workshop just once. • All Business Innovation Workshops start 9:30am and finish at 5pm. Lunch and refreshments are provided.

The workshops are available free of charge to businesses registered in the Greater Birmingham and Solihull region (GBSLEP), but the equivalent cost of delivering them would count as state aid at full market rates. All companies in the European Union are entitled to receive up to 200,000 Euros government aid every three year period under State Aid de minimis regulations. If you would like to know more about state aid and de minimis regulations, please follow this link to further information https://www.gov.uk/state-aid.

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Location

CONNECT Space, Level 2, Millennium Point

Curzon Street

Birmingham

B4 7XG

United Kingdom

View Map

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