BUSINESS INNOVATION WORKSHOPS

The Business Innovation Workshops are run on three specific topics by leading academics from Aston University and Birmingham City University. The workshops are funded by the European Regional Development Fund and therefore free to the participating company. On completion of min 2 workshops delegates will receive a prestigious “Managing Innovation in Business” Certificate.

Marketing and Finance for Innovation

This workshop focus on the importance of matching your marketing strategy with opportunities in order to maximise chances of success – a method of ‘connecting’ what the firm can do to successfully win new business. This workshop will also present the latest research on availability of business finance including traditional forms, innovation in funding including peer to peer and crowd funding, social lending, etc.

Location and Parking

Birmingham City University – Address: 15 Bartholomew Row, Birmingham B5 5JU

Tel: +44 (0)121 331 5000

There is a multi-storey car park owned and managed by Birmingham City Council situated adjacent to Millennium Point. The car park can be accessed via Jennens Road and Millennium Point is clearly signposted from all main routes into the city – simply follow the brown tourist signs. The nearest motorways are the M6, M5 and M42. NB. If using sat nav please use the following postcode- B4 7AP. The multi-storey car park has a height restriction of 2.1m (6’10”).

General Information

• It is advised that companies attend each workshop just once.
• All Business Innovation Workshops start 9:30am and finish at 5pm. Lunch and refreshments are provided.