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Innovations in Marketing Workshop
Thu 8 June 2017, 09:30 – 13:00 BST
The Enterprise Europe Network in partnership with the Black Country Growth Hub is organising a workshop designed to bring business leaders bang up to date with the very latest thinking in Marketing.
Who is it for? Aspirational leaders and managers of small and medium sized Business 2 Business companies based in the Black Country (5+ employees). This is a workshop for businesses who have already invested in marketing and have all the basics in place and now wish to ensure they are keeping pace with change in this fast moving discipline.
Why attend? This workshop is designed to bring business leaders and managers up to date with the very latest thinking in B2B Marketing. If you are serious about improving your business growth through more effective use of marketing in its wider context, this workshop is a must for you.
What will be covered? This is NOT a 'how to' workshop for marketing people, but rather it's a 'Strategic' workshop for business leaders that looks at how they should be thinking strategically about their marketing, planning and resourcing it in order to gain maximum effect.
Market Strategy: Market Positioning
Customer Value Propositions
The Importance of Brand
CRM & Data: Content Marketing
Digital Marketing: Social Media
Marketing Communications Strategy
The workshop will consider marketing in its wider context and not just marketing communications to ensure attendees get a true feel for how they can best use this most powerful of all business disciplines to drive business growth.
Attendees will also be advised of the EEN services and funding currently available for innovation.
PLACES ARE LIMITED TO 20 ATTENDEES - ONE DELEGATE PER COMPANY ONLY
- Established small to medium sized businesses (SMEs - who employ between 5 and 250 full time equivalent employees worldwide and have achieved a turnover below 50 million Euros / a balance sheet of less than 43 million Euros).
- Based within the boundaries of the Black Country region
Date and Time
Wolverhampton Business Solutions Centre
Development Centre, Glaisher Drive
Wolverhampton Science Park