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Innovations in Marketing Workshop

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Ramada Hotel and Suites Coventry City Centre

The Butts

Earlsdon

Coventry

CV1 3GG

United Kingdom

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Innovate2Succeed is organising a workshop designed to bring business leaders bang up to date with the very latest thinking in Marketing.

WHO IS IT FOR: Aspirational B2B business leaders, Directors and senior managers of established small to medium sized companies based in the Midlands (5-250 employees). Businesses who have already invested in their marketing and have all the basics in place but who wish to ensure they are keeping pace with change in this fast moving discipline. Companies who are keen to exploit the new business opportunities being created by this dynamic world of modern day marketing.

WHY ATTEND: This workshop is designed to bring business leaders and managers up to date with the very latest thinking in B2B Marketing. If you are serious about improving your business growth through more effective use of marketing in its wider context, this workshop is a must for you.

WHAT IS COVERED: It is NOT a 'how to' workshop for junior marketing people, but rather it's a 'Strategic' workshop for business leaders that looks at how they should be thinking strategically about their marketing, planning and resourcing it in order to gain maximum effect.

The workshop will consider marketing in its wider context and not just marketing communications to ensure attendees get a true feel for how they can best use this most powerful of all business disciplines to drive business growth.

AGENDA:

09:00 Arrival and Registration

09:30 Welcome and Introduction

09:45 Marketing - The Ever Changing Face

  • The Market - What's Really Driving Change

10:20 Developing Disruptive Marketing Strategies

10:50 Getting Fit for Marketing Innovation

11:10 Coffee Break and Networking

11:30 Innovations in Marketing - What's Hot and What's Not

  • Branding

  • Content Marketing

  • Data & Analytics

  • Digital Marketing: Websites, Social Media, Email, Apps, Video

12:40 Open Forum Q&A

12:50 Introduction to Innovate2Succeed Programme

13:00 Close & Networking

13.00 - 14:00 Lunch for delegates also attending pm workshop Innovations in Sales

To also register a place at the Innovations in Sales Workshop to be held on the afternoon of Thursday 6th July 2017, visit https://www.eventbrite.co.uk/e/innovations-in-sales-workshop-tickets-33442716064

PLACES ARE LIMITED TO 20 ATTENDEES - ONE DELEGATE PER COMPANY ONLY

Eligibility Criteria

- Established small to medium sized businesses (SMEs - who employ between 5 and 250 full time equivalent employees worldwide and have achieved a turnover below 50 million Euros / a balance sheet of less than 43 million Euros).

- Based within the boundaries of the Midlands region

For further information call us on 0755 742 5500 or email innovation@cad.coventry.ac.uk

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Date and Time

Location

Ramada Hotel and Suites Coventry City Centre

The Butts

Earlsdon

Coventry

CV1 3GG

United Kingdom

View Map

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