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Innovations in Planning and Research for Integrated Campaigns

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Age UK Training Room

Tavis House

1-6 Tavistock Square

London

WC1H 9NA

United Kingdom

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Refund Policy

No Refunds

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Learn from two leading experts in one powerful morning session to help you understand how to plan and use research for an integrated communications campaign and get the most from your budgets.


09:00-09:30 - Registration & Welcome
Coffees and croissants provided

09:30-11:00 - Planning Integrated Campaigns
Russell Goldsmith, Audere Communications

  • Understand your audience and who they trust.

  • Learn new innovative tools to help you generate creative ideas, collaborate with colleagues and plan your campaign.

  • Build your content calendar, find keywords that will attract your audience and what you need for your storytelling.

  • Find ways to engage with your audience across online & social media, using Stakeholder Engagement; Video Content; Influencer Marketing and Digital Communities.

  • Ensure you are putting time in for Social Listening, investing in Paid Social and planning for Measurement

“I attended your presentation at yesterday’s NHS Scotland comms dev day and just wanted to say that I found it thoroughly engaging, interesting and extremely useful. Very inspiring. So many thanks.” – Katie Christie, Senior Communications Officer – NHS National Services Scotland


11:00-11:15 - Break

11:15-12:45 - Gaining Knowledge not just Data from Research & Social Intelligence
Nik Harta, Yolo Communications

  • Research terminologies are explained so you don’t get bamboozled or misdirected by agency talk.

  • Learn how to construct cost-effective research that adds value to your communication objectives.

  • See examples demonstrating how to be more creative with research results.

  • Understand what influences consumer behaviour & emotions to produce actionable strategies and extend audience reach.

  • Learn how to use social data as a research tool - a new approach to insight and something to be aware of in this ever-evolving digital world.

About the Trainers

Russell Goldsmith is the current Co-Chair of ICCO’s Innovations in Communications Panel and has been at the forefront of award winning Live Streaming & On-Demand content creation for PR & Comms. He is a published author and contributor to industry books, magazines and blogs and is currently presenting the csuitepodcast, available on Soundcloud and iTunes

Nik Harta has over 25 years’ consumer and B2B experience in market research, marketing and communications. His work has supported media and marcomms campaigns for direct and agency clients alike. From regional and local projects to multi-country studies, Nik's innovative solutions have been recognized with awards from the likes of B2B Marketing, PRWeek and CorpComms.


2 Masterclass Presenters in 1 Session

7 reasons to attend

  1. You will receive high-value, action-packed insights, tools and techniques.

  2. You want to improve your skills and capabilities.

  3. A great opportunity to learn from 2 leading experts in 1 joint Masterclass.

  4. You’ll like how you can develop you and your team’s talents to achieve even greater results.

  5. You can trust it will be good use of your time and budget.

  6. Places are however, limited.

  7. You will join a leading group of professionals at the top of their game.

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Date and Time

Location

Age UK Training Room

Tavis House

1-6 Tavistock Square

London

WC1H 9NA

United Kingdom

View Map

Refund Policy

No Refunds

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