Free

Innovations in Sales Workshop

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Ramada Hotel and Suites Coventry City Centre

The Butts

Earlsdon

Coventry

CV1 3GG

United Kingdom

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Description

Innovate2Succeed is organising a workshop designed to bring business leaders bang up to date with the very latest thinking in Sales.

WHO IS IT FOR: Aspirational B2B business leaders, Directors and senior managers of established small to medium sized companies based in the Midlands (5-250 employees).

WHAT IS COVERED: The rapidly changing business environment has had a profound effect on how companies sell their products or services. The relationship with a savvier, more informed buyer makes honing your sales processes and approach key to ensuring business sustainability and growth.

This interactive session will help you to translate your marketing into tangible results by helping you to:

  • Build on the relationship between marketing and sales

  • Develop an understanding of how a business can differentiate themselves from competitors using their sales process

  • Generate ideas for developing a ‘sales factory’ – implementing repeatable structures and processes for rolling out new products/services and increasing repeat business.

AGENDA:

13:30 Arrival and Registration

14:00 Welcome and Introduction

14:10 Marketing .v. Sales - where does one end and the other begin?

14:15 Selling today - technology and humans

14:30 Developing your sales 'factory' - the principles

Exercise

  • Stage 1: mapping your current sales process

  • Stage 2: where do customers escape?

15:15 Coffee Break and Networking

15:30 Developing your sales 'factory' continued:

  • Stage 3: mitigate customer loss

  • Stage 4: early intervention strategies to increase conversions

16:00 The circular sale

16:10 Honing your factory for the future - applying the principles in the future

16:20 Open Forum Q&A

16:25 Introduction to Innovate2Succeed Programme

16:30 Close & Networking

To also register a place at the Innovations in Marketing Workshop to be held on the morning of Thursday 6th July 2017, visit https://www.eventbrite.co.uk/e/innovations-in-marketing-workshop-tickets-33442063111

PLACES ARE LIMITED - ONE DELEGATE PER COMPANY ONLY

Eligibility Criteria

- Established small to medium-sized businesses (SMEs - who employ between 5 and 250 full time equivalent employees worldwide and have achieved a turnover below 50 million Euros / a balance sheet of less than 43 million Euros).

- Based within the boundaries of the Midlands region

For further information call us on 0755 742 5500 or email innovation@cad.coventry.ac.uk

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Date and Time

Location

Ramada Hotel and Suites Coventry City Centre

The Butts

Earlsdon

Coventry

CV1 3GG

United Kingdom

View Map

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