The "Triple Fit Growth Strategy" one-day INSEAD Discovery Event, hosted by MSEI, offers Marketing and Sales leaders from across industries a unique opportunity to engage in an intensive, high-value learning experience. Designed around the realities of today’s competitive B2B landscape, the programme creates a safe and confidential environment where participants can exchange real-life business relationship and account management cases, explore successes and setbacks, and gain actionable insights from peers facing similar challenges.
This collaborative setting not only deepens understanding of strategic B2B growth levers but also fosters meaningful professional connections. Participants will also have the rare chance to experience new and innovative INSEAD case teaching materials, crafted to challenge conventional thinking and inspire fresh approaches to market growth. Whether navigating complex client ecosystems or aligning sales and marketing strategies for maximum impact, attendees will leave with practical frameworks and tested ideas they can immediately apply to accelerate growth in their organizations.
The event will start with an introduction to the concept of "Triple Fit Strategy" as featured in a recently published book by Harvard Business School Press, followed by a discussion of a real-life case study, developed by INSEAD Professors Wolfgang ULAGA and Christoph SENN. In the second half, we will hear from Steve FOSTER, Head of Large Projects – Southern Europe, Middle East, Africa & Turkey, how the Swiss-based Schindler Group used Triple Fit Strategy to drive growth with top customers continuously.
The event will conclude with an in-depth discussion of how participants can apply insights to their practice.
