You’ll leave with a practical understanding of the most hyped tools & techniques in research, via a mix of expert presentations, interactive tasks, Q&As and ‘real world’ trend spotting in Manchester’s coolest neighbourhood.

Hosted in the former Express Newspapers building, the Masterclass will cover:

A trend spotting safari in the Ancoats area and ‘live’ analysis of emergent culture via human semiotics
Demystifying and applying AI – Introducing Generative AI for market research and Ignite AI
Beyond social listening - ‘How to’ generate insights from social data, beyond the scraping platforms
In Conversation with’ John Lewis Partnership– how a much-loved brand has adopted these innovative approaches

Lunch will be provided before we start, drinks when we’re finished AND a Manchester-themed Goody Bag to take away with you – it doesn’t get much better than that!

There will also be a co-working space available if you need to duck out for any urgent calls

Approximate session timings (may change slightly)

12:00 Lunch from Rudy's Pizza

13:00 Trend spotting safari

14:00: Sessions start

14:15 Understand, Demystify & Apply AI for Insight

15:00 Beyond listening: How to generate more value from social data

15:45 Image coding activity: interactive semiotics task

16:10 In conversation with John Lewis & Partners

Drinks

Insight without Asking: A Masterclass with VERVE & AURA