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INSIGHTS: Marketing Fundamentals
Thu 19 January 2017, 17:30 – 20:00 GMT
Getting the right message across to your customers is essential. Kate Jones shares her story and tips on how she used effective marketing to build her brand.
20 years of working with brands. From Mars (Confectionery and Petcare) to cars (Land Rover). Kate has worked both client side and agency side, holding directorships at two global brand and marketing agencies. A specialist in brand positioning and innovation, Kate has worked all over the world building brands before coming to Kingston Business School to do her PhD in marketing. Kate can currently be found in the PhD office and is also a part time lecturer in the Faculty of Marketing, Strategy and Innovation.