The most innovative companies in the world share one thing in common. They use design as an integrative resource to innovate more efficiently and successfully.
(Design Management Institute)
From this brief introduction to the principles of Design Thinking, you will take away some insightful ideas and simple exercises to help you think differently about your business idea and better understand those who will ultimately interact with it.
Simon de Kretser
An experienced communication designer helping businesses to tell their stories and engage with their audiences through design and design thinking.
However, it is the design process itself that has always been his main interest and he has built up a wealth of experience and a large portfolio of work across many industry sectors of business from start-ups to large corporations.
Over recent years, Simon has been increasingly interested in sharing his collected experience and knowledge of design thinking and how it relates to all areas of business.
This has included acting as a business mentor with Young Enterprise at the University of Surrey, and presenting workshops on design in business to students within the University of Surrey ‘Enterprise Skills Ladder’ as well as presenting to the IoD in Surrey and writing a short monograph ‘Good Design is Good Business’ which can be accessed at www.fdk.co.uk.