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Inspire Breakfast - How to lead effective teams - Anna Hickey, UK MD Maxus

The Marketing Academy - Inspire

Thursday, 23 November 2017 from 08:15 to 10:00 (GMT)

Inspire Breakfast - How to lead effective teams - Anna...

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Inspire Breakfast - How to lead effective teams 20 Nov 2017 £25.00 £2.14

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Anna Hickey

Anna Hickey – MD – Maxus UK
Anna was appointed MD at WPP media agency Maxus UK in June 2015. In just one year, she has completely reinvigorated the agency’s people strategy and is spearheading a major equality and diversity drive.

Last December, Anna introduced an agile working policy, driving productivity whilst reducing employee turnover by 5% YTD to smash the industry average.

She has launched ‘Never Stand Still’ – a work/life balance programme with a focus on wellbeing and personal growth within and beyond the workplace. Absenteeism due to sickness has since dropped, whilst morale and retention have soared – and Maxus has celebrated its first inclusion in The Sunday Times best 100 companies to work for ranking.

Anna has also delivered on her commitment to implement truly flexible working for parents with a market-leading parent policy.  Maxus’ Parent Commitment includes equal enhanced parental leave policy for mums and dads, paid childcare emergency days and a parent buddy system: practical solutions that actively support and encourage parents. 

Delivering on a statement of intent to #NeverStandStill herself, Anna is now implementing a diversity strategy inspired by Maxus’ achievements in the field of gender equality. She has already created Maxus Calling – a school liaison and apprenticeship scheme to broaden access to the advertising industry – and she is calling on the entire agency to input to a comprehensive Diversity Manifesto.

She is also launched a Diversity Week this September with a packed programme of talks and activities to make potentially sensitive issues such as LGBT, ethnic and disability representation real, tangible and accessible.

And in April 2017, she will be speaking at the Diversity in Marketing & Advertising Summit, of which she is on the advisory board.

Anna had spent three years previously within GroupM at MEC, where she set up and ran the Northern European arm of PRIMUS, a sub-agency dedicated to the Johnson and Johnson portfolio.

She has worked in the Media industry for nearly 20 years, with 14 of those spent at Carat. There she worked with businesses including Diageo, Cadbury, Disney and Adidas, and won a number of media awards including a Cannes Lion. She lives in Hertfordshire with her family.

Cancellation Policy: As the event is for a limited number of people we would appreciate if you could cancel your place if you are no longer able to attend. Refunds will only be available if you cancel 48 hours before the event.

The Inspire Breakfast Series is proudly sponsored by:

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Do you have questions about Inspire Breakfast - How to lead effective teams - Anna Hickey, UK MD Maxus? Contact The Marketing Academy - Inspire

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When & Where

12 Soho Square
W1D 3QF London
United Kingdom

Thursday, 23 November 2017 from 08:15 to 10:00 (GMT)

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The Marketing Academy - Inspire

Inspire is about learning from the best marketing minds of this generation, to support The Marketing Academy’s budding apprentices of the next. These one-of-a-kind charitable and learning events are directing proceeds to support The Marketing Academy’s Merlin Apprenticeship £1million Fund: a life-changing initiative empowering young people in the UK to gain work experience, training and qualifications that may otherwise be unattainable. More information about the Apprenticeship can be found here:


The Marketing Academy was founded in February 2010 and provides a unique forum for industry leaders, marketing gurus, academics, entrepreneurs and marketing practitioners to inspire, develop and coach an entire generation of business leaders.


Through a range of free Programmes the Marketing Academy provides world class mentoring, development and coaching from the good and the great of UK businesses. Every mentor, coach and organisation working with The Marketing Academy does so on a voluntary basis.


The Marketing Academy’s Programme include; The Scholarship, The Fellowship, Merlin’s Apprentice and The Merlin Lectures. For more information please visit 

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Inspire Breakfast - How to lead effective teams - Anna Hickey, UK MD Maxus
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