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David from BeenThereDoneThat (a global community of 100+ of the very best creative, strategic thinkers in the world) will speak about one of the biggest marketing problems of our generation - problem definition. He'll explain the art of problem solving & its importance in helping us deliver solutions at speed. Because after all, a perfectly defined problem is not a problem anymore.
Please note: We have a maximum of 5 tickets per company policy.
A bit about David:
In the last thirty years David has lived on four continents and created award-winning multi-platform content campaigns in over 42 countries for some of the world’s largest brands. Starting in Agency world he successfully ran Creative Agencies in Asia (twice Asian Agency and of the year) and Australia (Agency of Year) finishing his agency career as Chairman and Executive Creative Director of Grey London where his interest in collaborative longer form content and programs that lay outside the agency TV- centric business model led him to a new chapter.
Realising the need to create greater audience engagement and the potential of ‘Connecting Companies to Causes and Causes to Cash Registers’, David founded WhatOnEarthIsGoingOn? in January 2008, partnering with MSN Worldwide to create an online content channel and was engaged with both short film and feature film directors providing a platform for brands to have both a strategic and socially relevant conversation with their audience.
In 2011 David joined MOFILM as Chief Creative Officer overseeing all creative and strategic direction and continued to develop both short form and long form content projects across all MOFILM clients.
During his time at MoFilm it became very clear to David that content was becoming more and more of a commodity and that in today’s world curation was even more important than creation.
In 2014 David co-founded BeenThereDoneThat a global network of over 100 CSO across 25 markets providing clients access to the world’s very best thinkers.
He has created National Contemporary Art Prizes, Global Film Competitions, Animation Series, Photographic Magazines, Documentaries, Short Films, written books and is about to produce his first experiential theatre production that is planned to roll out around the world in 2014/2015. David’s philosophy to life has always been, he who collects the most stories wins. His greatest fear is not being relevant.
We recommend you book quickly as there are only 30 places available at just £25 a ticket. 100% of proceeds from Inspire are donated to the Marketing Academy Apprenticeship programme – a scheme run in partnership with The Prince’s Trust for 18-24 year olds who are not currently in employment, education or training. You can find out more here: http://www.themarketingacademy.org.uk/our-programmes/merlin-s-apprentice
Cancellation Policy: As the event is for a limited number of people we would appreciate if you could cancel your place if you are no longer able to attend. Refunds will only be available if you cancel 48 hours before the event.
The Inspire Breakfast Series is proudly sponsored by:
Inspire is about learning from the best marketing minds of this generation, to support The Marketing Academy’s budding apprentices of the next. These one-of-a-kind charitable and learning events are directing proceeds to support The Marketing Academy’s Merlin Apprenticeship £1million Fund: a life-changing initiative empowering young people in the UK to gain work experience, training and qualifications that may otherwise be unattainable. More information about the Apprenticeship can be found here: http://www.themarketingacademy.org.uk/our-programmes/merlin-s-apprentice
The Marketing Academy was founded in February 2010 and provides a unique forum for industry leaders, marketing gurus, academics, entrepreneurs and marketing practitioners to inspire, develop and coach an entire generation of business leaders.
Through a range of free Programmes the Marketing Academy provides world class mentoring, development and coaching from the good and the great of UK businesses. Every mentor, coach and organisation working with The Marketing Academy does so on a voluntary basis.
The Marketing Academy’s Programme include; The Scholarship, The Fellowship, Merlin’s Apprentice and The Merlin Lectures. For more information please visit www.themarketingacademy.org.uk
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