Inspire Lecture. Mark Ritson - Marketing in 2018: F**k Me

In this animated and applied talk Professor Mark Ritson, marketing professor and columnist, reviews the current state of marketing thinking and offers some practical suggestions on how to be a successful marketer when all around you appear to be losing the plot.

He will touch on a variety of topics including, but not limited to, how to spot a shit marketing plan from two hundred paces and why the World has more to fear from Elvis than nuclear war.

The purpose of Inspire events is to raise money for The Marketing Academy Foundation. The foundation is a life changing initiative which empowers young people in the UK to gain work experience, training and qualifications that might have otherwise been unattainable.

We've partnered with AAR, the experts in client:agency relationships, to bring you this event. AAR specialises in helping marketers and their agencies find each other, work together, and get the best out of their relationships.

100% of the funds raised from Inspire events are donated to The Marketing Academy Foundation.