Masterclass: 'The 12 Powers of a Marketing Leader’ - The Unique Skills that Propel Your Marketing Career
What makes an effective and successful marketing leader? Former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, based on the largest research study into marketing leadership, provide answers to this important question—not just anecdotes and hunch. The Masterclass will discuss how to:
- Make an impact at the highest level and align marketing with the company’s priorities, as seen by the CEO and CFO
- Inspire your non-marketing colleagues to meet customers’ needs better than the competition, maximizing the value creation zone (‘V-Zone’), the crucial overlap between your customers’ needs and the company’s needs
- Build a winning marketing team, becoming a ‘leader of leaders’, and
- Focus on inspirational goals so you can inspire others to serve customers better.
The aim? More influence within the company, a better career, and more fun! Warning: this isn’t a marketing masterclass. It’s a leadership masterclass for marketers: doing marketing isn’t the same as leading marketing.
You can buy a copy of Thomas Barta and Patrick Barwise book "The 12 Powers of a Marketing Leader" the book with certain ticket options below. For more informtation on the book please visit http://www.thomasbarta.com/the-12-powers-of-a-marketing-leader/
Please arrive promptly for a 6.30pm, start.
We recommend you book quickly as there are limited places available. 100% of proceeds from Inspire are donated to the Marketing Academy Apprenticeship programme – a scheme run in partnership with The Prince’s Trust for 18-24 year olds who are not currently in employment, education or training. You can find out more here: http://www.themarketingacademy.org.uk/our-programmes/merlin-s-apprentice
As the event is for a limited number of people we would appreciate if you could cancel your place if you are no longer able to attend. Refunds will only be available if you cancel 48 hours before the event.