The Inspiring Minds programme is designed to inspire bolder and better marketing leadership by addressing key topics and issues. At this session we will look at the role of the planner within the agency, effective planning when working with multiple agencies across multiple mediums and platforms and how great planning can result in targeted, effective great creative campaigns. Speaking and chairing at the event is Alan McGarrie from Tennents who will talk about the agile planning process at Tennent's as well as touch on his previous experience at Adidas. Also speaking we have Gillian Wylie from Frame and Gregor Urquhart from the Scottish Government.