Overview:

Every small business and marketer needs to understand how to exploit Instagram in order to effectively communicate their customer value proposition, support the business and increase sales. With 1bn Monthly Active Users and 500m using Instagram Stories, Instagram has proved to be a marketer’s dream. Especially for B2B organisations.

This practical one-day course will equip you with the knowledge to:

• Plan, and run Instagram marketing campaigns
• Select the right Instagram ads for your marketing campaigns
• Create great content that increases customer engagement and brand awareness
• Use influencers to generate awareness/ generate leads
• Master Instagram Stories, IGTV and the Newsfeed algorithms
• Develop a hashtag strategy that works for your business
• Evaluate campaign performance and show ROI

Who should attend?

This workshop is designed for people who want to get a better understanding of Instagram marketing techniques and understand how to apply them. It’s especially useful for people new to social media marketing.

Learning outcomes:

• Understand changes in buying behaviour
• Identifying purchase decision influences for marketing purposes
• Selecting ad formats and messages
• Integrating Instagram with other marketing tools in the sales funnel
• Identifying great content
• How to develop a great hashtag strategy
• How to create a content plan
• How to schedule content
• Understanding different ways to increase engagement
• How to apply Instagram campaigns to generate awareness or capture leads
• Instagram marketing planning process
• How to identify key metrics for different marketing goals
• Key Instagram 3rd party apps and tools to increase efficiencies and scale
• Use of case studies during course to illustrate areas of digital marketing

Course Director: Fin Wycherley

Train your team:

This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact training@edinburghchamber.co.uk

The ECC training experience:

• Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
• Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
• Practical training methods - Theory and practical based training to take back to the office
• Small class sizes - No more than 15 people to ensure you get the most from our trainers
• Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
• 3 learning levels – Beginner /Introductory, Intermediate and Advanced

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