Instagram for Beginners: A Hands-On Workshop for Small Business Owners

Who Is This Workshop For?

Bristol-based small business owners who want to get to grips with Instagram and learn how to confidently use it to promote their products or services. Whether you're completely new to Instagram or just haven't had time to explore it properly, this session will help you take your first steps with confidence.

What We Will Cover:

A practical introduction to Instagram for business:

Why Instagram?

A quick overview of how Instagram can help you grow your business and connect with your audience.Getting started:

A hands-on walkthrough of setting up and optimising your business profile, including:

• Choosing the right account type
• Updating profile image and bio
• Linking to your website

Navigating the app:

Learn your way around:

• Home feed, explore, notifications, and message

• Settings and security

• Insights and analytics (basic overview)

Instagram placements explained:

Understand the different content types and where they show up:

• Feed posts
• Stories
• Reels
• Highlights
• Guides

Content creation basics:

Simple ideas and tools to help you get started creating and posting content, including:

• What to post
• Captions and hashtags
• Using Canva or in-app tools
• Posting your first reel or story (optional practical exercise)

Are you ready to take the first step into Instagram marketing?

This one-hour workshop is designed to help beginners feel more confident using Instagram to support their business goals.

Whether you’re a maker, service provider, or community-focused brand, we’ll help you unlock the potential of this visual platform with simple, practical steps and a clear starting point.

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About your host

Anne Suddick is the Marketing Skills Advisor at YTKO, dedicated to empowering startup business owners and entrepreneurs. With a background in teaching and experience running her own marketing consultancy supporting SMEs, she brings a diverse skill set to the role.

Anne has worked with countless early-stage ecommerce businesses, helping them fine-tune their brand, boost their visibility, and turn visitors into loyal customers.

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Bristol Business & Enterprise Support (BrisBES)

Are you eligible to attend?

You must be based within the city of Bristol boundary served by the Bristol City Council. This includes those who have:

• A business idea
• Recently started a business
• A trading business already operating

Important: You must complete a registration form with your full name and address details during the Eventbrite registration process. After registering for the course, you will be sent an YTKO BrisBES Enrolment From which you must complete before attending the workshop. If we do not receive it in good time it may mean that we are unable to send you the Zoom details to access theworkshop.

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Bristol Business & Enterprise Support (BrisBES)

BrisBES is a fully funded support programme designed to deliver high quality, inclusive and sustainable support to people who are looking to start, launch and grow their own business.

We focus on building your confidence and skills and help you to learn the key knowledge areas to build a successful and sustainable new enterprise. We offer specialist learning and support through a mixed programme of training workshops, networking events, online resources and 1:2:1 support delivered by our team of enterprise advisors.

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Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.If you require any help accessing our courses, please contact us at westofengland@ytko.com

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How is BrisBES funded?

BrisBES is funded by the West of England Combined Authority and Bristol City Council. The programme will help to boost the local economy and create employment for people in Bristol.BrisBES has received £925k from the UK government through the UK Shared Prosperity Fund.

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, click here.