Instagram for Business

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Instagram has grown exponentially to over 1BN users with 23.82 million people in the UK accessing the platform.

About this Event

This workshop will be delivered virtually through Go To Webinar. You will get the joining link via email one week before the event.

A lot of the growth on Instagram has been driven by Instagram stories and the new shopping feature within the app. Instagram users are now consuming longer form content via IGTV, a new way to create engaging content for fans. Businesses need to recognise these opportunities and capitalise on this growth. In this workshop we will explore the main features of Instagram and review some business case studies from companies that have used the platform to their benefit.

This workshop will include:

● Exploring the main features and tools on the platform

● Demonstrating how you can create content for your business on Instagram

● How to use IGTV

● Creating feed posts and stories

● How hashtags work

● Setting up Instagram ads

● Understanding Instagram Influencers and how to leverage these for your business

This workshop is organised and run as part of the Digital Growth Programme - a programme delivered by Alchemy Digital Training on behalf of Newry, Mourne & Down District Council / Ards & North Down Borough Council.

This workshop is delivered by Emma Gribben from Alchemy Digital Training and is an international digital marketing trainer, mentor and consultant working directly with clients around the globe on digital marketing projects. Emma delivers digital marketing training for Google Digital Academy throughout Europe, is a trainer for the Google Digital Garage in the UK and a Live Class Expert Speaker for Google Squared.

This is the fifth of our digital marketing workshops delivered for the Digital Growth Programme. You can find out more about the programme at

This project is part-funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.

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