Instagram for Skin Therapists: How to Create Content That Books Clients.

Inside this 90 minute session, I’ll share the exact methods I use to create content that feels natural, aligned and trustworthy:

My personal content strategy

How I decide what to share, how to stay consistent and how I use Instagram as a business tool, not a full time job.

Lighting, filming & simple content capture

The practical techniques I use daily:
• Natural lighting setups
• How to film yourself without overthinking
• How to film treatments, products & BTS clearly
• Easy B roll ideas therapists can film in minutes

How to show up with confidence

Simple mindset shifts to reduce overthinking and speak to your ideal client clearly and calmly.

Collaborations that grow your audience

Why collaborations with other therapists, practitioners and brands work and how they lead to instant credibility and reach.

Scheduling & consistency

My weekly Instagram rhythm, how I plan content and when to post for maximum connection.

Maximising engagement naturally

Connection based engagement.

How I use AI to stay organised

Not for writing scripts or sounding robotic, but for:
• Brainstorming ideas
• Simplifying complex skin topics
• Clarifying messaging
• Planning content