Instagram - How To Make The Most Of Your Account

This online event is suitable if you are already familiar with and using an Instagram account and would like to build on what you already to know to make the most of all the features and create an effective posting strategy.

We’ll cover:

• How you can work with the algorithm
• How to increase your engagement
• Improving your use of hashtags
• Using Instagram stories and reels
• What sort of things you should post and how often
• Creating a plan that works for you
• How to use analytics to refine your strategy

This session will be led by GrowBiz Marketing Coordinator, Abi Shepherd. With Abi's knowledge of the platform you are sure to come away with a clearer understanding of how you can use the features available on Instagram to your advantage and what to focus on when it comes to creating and posting. Plus you'll have a clearer knowledge of how the platform works and what you can do to get the biggest impact out of the time you spend on it.

GrowBiz is supported by Perth & Kinross Council, The Scottish Government and the Cairngorms National Park Authority.

GrowBiz provides enterprise support to businesses, social and micro-enterprises and the self-employed across rural and island Scotland. Please only book a space if you are based in rural Scotland.

GrowBiz strives to host fully inclusive events and will do all that we can to cater for your needs. If you need additional support or have concerns about taking part in this event please get in touch with the team at events@growbiz.co.uk and we'll be happy to help.

This event will take place on Zoom and will not be recorded.

We encourage participants to keep their cameras on as our sessions are generally interactive. We often send attendees to breakout rooms for small group discussions with other participants.