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Instagram Marketing for Fashion Businesses: Half-Day Masterclass
Wed 5 April 2017, 13:00 – 17:00 BST
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Welcome to a new series of 1-to-1 fashion marketing masterclasses, with me, a trusted award-winning marketing specialist. I help you build your business into a brand with £0 marketing budget. You wouldn't go to an unqualified doctor or specialist, so why do it to your future investment, yourself and your business?
I’m sure you’ve heard from friends and family the power of Instagram, for instance, fashion businesses are three times more luckily to gain attention and lead to sales from their target audience on Instagram. Although anyone can start and post on Instagram yet that won't lead to sales, as marketing your business on any channel is an art form, particularly on Instagram. Many businesses don't survive because they just aren’t good enough when it comes to marketing to their target audience as consumers are becoming more demanding and their standards are higher and help businesses survive in a fast moving industry. The secrets to gaining exposure are missing from many businesses marketing activities; as a result, they don’t survive or give up let alone get ahead of competitors.
You don't need to be a big brand to do well on Instagram and with a decade of experience helping businesses like yours to startup and transforming them into brands people know and love. So if you’re a fashion startup reluctant to use Instagram, you don’t know where to start or an established label struggling to grow on Instagram and it's too overwhelming you’ve given up? Then don't worry you're in safe hands with me, I’ll train you up on how you can do the same with £0 marketing budget, with tried and tested techniques that will help you grow your business into a brand.
Why my Masterclass:
It can be an absolute nightmare getting your head around how to use Instagram when promoting your fashion or beauty business. Marketing and social media can seem complicated, stressful and time-consuming, especially if you're time poor with family or full-time work commitments, whilst trying to run or establish your business. Not forgetting to mention, you could be an existing business seeing the impact Instagram has had on your competitors or other fashion brands but you're not seeing the same results.
From experience of working in the industry for over a decade, small businesses and startups in the fashion industry are ignored by PR agencies and consultants for bigger brands, unless you have ££££, as a result, knowledge and honesty is compromised for financial gain. Well, I can promise you, you will not be ignored anymore! I'm a Certified Marketing Practitioner and Fashion Editor, specialising in fashion marketing. I believe in delivering high-end training programs at honest prices that actually work and specifically for your business. That’s why I designed Instagram Marketing Masterclass to deliver premium, qualified and award-winning support you can trust so that you can make a living out of your passion without being ripped off.
That's exactly why I’ve designed a bespoke yet affordable, easy to understand and personalised practical Instagram masterclass, where I support you to beat your competitors and transform your business into the Chanel of its niche. You wouldn't go to an unqualified doctor or specialist, so why do it to your future investment, yourself and your business?
I’m a Qualified Marketing Practitioner, Award-Winning Social Media Specialist and Fashion Editor. You may not have heard of me before, as for the last decade I've been behind the scenes making some of the biggest brands in the world look good, from Maserati, Boots to House of Fraser. Also, studying Marketing to become the specialist l am today to serve small businesses, like yours who don't have or want to spend thousands on marketing and aren't being helped to the highest standard for that reason. I believe in this day and age premium marketing training should accessible to every business, no matter the size of your business.
With a rare combination of corporate, agency and small business industry experience working with some of the biggest brands in the world. Also, academic achievements such as; marketing and advertising degree and Google, Facebook, Instagram and Twitter certifications - I'm here to support small business owners of fashion labels. Whether you're in the initial stages of launching your label on Instagram or an established fashion business wanting to grow the online side of your business by utilising Instagram.
Since a young age, I started and set up several successful businesses with little support due to no finance. Over ten years on (aside from my professional career achievements), I run an exclusive niche magazine, been invited to London Fashion Week, reported for BBC and featured in Hello Magazine and Women’s Own. Furthermore, invited to speak at the UK's premium fashion event, Pure London and all with £0 spent but hard work in my field of expertise and all these opportunities have led me to work exclusively with emerging global brands led by inspirational women. As a result, I understand how cutthroat the fashion can be and the battles female-led fashion businesses face and that’s exactly why I combine my expertise and assist women, like you to promote themselves better and get their label on Instagram, thus growing your business online.
What to Expect:
The session is all about you and your business; we will start by discussing your business as a whole as it's important to your success. It's informal as from my research; I believe the best training and support sessions are delivered in a relaxed environment, where business activities don't seem a chore.
After you’ve purchased the Masterclass you'll find details of my private calendar, where you will be able to schedule your masterclass day with me.
The masterclass is tailored to you and your needs, I don’t cut corners several hours of preparation and thought goes into your session, thus after scheduling your masterclass day in my calendar, I will email you to arrange a quick call in the week to find out more about you, your overall business and social media challenges. Furthermore, I audit your current Instagram and website (if you have one). In return, the information will help me devise an effective Instagram strategy (plan) tailored to you and your business needs prior to your 1-to-1 masterclass with me.
The 5 Main Outcomes of the Masterclass:
The masterclass will be delivered in form of bespoke action plan, hands-on support to get to grips with Instagram confidently and a tailored tried and tested blueprint for Instagram success. Plus, I equip you with winning tried and tested techniques, secrets to save you time and be more efficient.
1. Instagram Strategy - We start by laying strong social media foundations for your business.
- Discuss your new Instagram strategy, which was developed by myself after the post-session call
- Delve into fashion industry, marketing secrets and your target audience trends to help you be the best
- Share the techniques that work best and we will be using for your channel
2. Branding your Instagram - I break down what it takes to transform your business into a brand for Instagram and show you how to start on branding your account.
- Start this segment by reviewing your competitors Instagram accounts and unveil how to give you the edge
- Discuss the secrets to making your channel look professional
- And how to do it with ideas for your bio description and profile image
3. Crafting Instagram Posts - We tackle your Instagram marketing challenges. Instagram posting are an art form thus, this segment will be hands-on to show you and inspire you when crafting awesome posts. I also provide you with a tailored weekly plan I've created just for you with all the secrets to help you succeed, which we will go through together including crafting winning posts
- What posts do better and how to create them (with examples)
- Which tools you can use to create professional and high-end posts
- What to write in captions (text with post), daily themes with handpicked hashtags
- When to post, e.g. days and times
- Where you can be more efficient from saving time and hassle e.g. with free solutions
4. Art to Engagement on Instagram - I share secret techniques to connecting and getting attention from your target audience, industry experts and bloggers. And a how to get to grips with responding or connecting with influencers, with practical templates we will work on together
- Who you need to engage with apart from your consumers
- What to say when responding to target audience and when creating conversations with templates created just for you to help
- How to create conversations with bloggers, press and influencers
5. Creating Campaigns for Instagram - We put everything you've learned into practice. We create a mini Instagram campaign in bite-size step-by-step actions you can implement
- Show you examples of successful Instagram campaigns
- Share Instagram campaign ideas
- And review how-to get you started with themed posts
We will wrap-up with a recap of your bespoke 5-step Instagram marketing plan, I'll explain the after pack I've created just for you and answer any of your questions.
At the end of the session, I'll hand over your practical plan (documents) I created just for you, that we went through in the session, where 75% of the work is done for you. I designed the documents for your business, so it will make it easier you can action the tasks I've trained you in, in return, getting the best of your Instagram. More importantly, I giving you the confidence and equip you with tools and strategy to tackle Instagram for your brand.
It's not about money for me but making sure you do well, so I will follow-up after the session. A catch-up email or call to see how you’re getting on, if you have any questions or if you need any further support.
Reserve Your 1-to-1 Session Today:
Most half-day marketing training sessions in the UK are £799 but I wanted to make my Masterclasses available to businesses of all sizes. Therefore, I've priced it at £279 (+VAT), with 10% going to the women of Malawi suffering of HIV but setting up their startups to feed their families.
If you would like me to support you be the Chanel of your niche and leverage the power of Instagram for your business, then come join me and let's start transforming your business into a brand your consumers know and love!
FAQs (e.g. refunds)
The 1-to-1 half-day afternoon or evening masterclasses are four hours long (weekdays, 1 pm to 5 pm) and available on weekends too. Don't worry, I only take one client a day so l can ensure you, you'll get my full attention.
How to l get to you at the masterclass e.g. transport/parking options?
I've deliberately chosen a central London location, Pullman Hotel London St Pancras is a 5-minute walk from Kings Cross St Pancras & Euston. If at Kings Cross/London St Pancras follow the British Library exit signs, turn right onto Euston Road. Walk for 300m past the British Library, the hotel is located 5m on the right. And if coming from Euston Station turn left on Euston Road at the Fire station and follow Euston Road for 600m. The hotel is on your left after Chalton Street.
What do l need to bring with me to the masterclass?
I like to take the hassle away from my clients so, there's no need to bring a printed ticket. Just bring a form of ID, bank card will do as long as it has your surname on it.
All you need for the masterclass is a pen, paper, Instagram app on your mobile and yourself. Don't worry we will be working from my laptop and l will bring any additional printouts for you. If you do forget anything in a rush, it's ok, l always keep spare paper and pens for clients. And don't forget I'll have a call with you before our 1-to-1 masterclass, where can always remind you ;)
How can I contact you with any questions?
After purchasing you will receive my contact details such as my personal email, which l have access to 24/7. Plus Skype if you need to reach me and prior to the masterclass l will call you, so you will have my number too if you need to contact me on the day for directions.
What's your refund policy?
People call it customer service, I call it, 'treat others how you would want to be treated' - being considerate, fair and kind. As a result, I understand last minute issues can occur and you may need to cancel. If you wish to cancel for any reason, as long as I'm informed within 48 hours prior to your masterclass session, I'll be more than happy to refund.
Although refunds are not possible 48 hours before the day of your masterclass or after the masterclass. l can promise, you get more than what you pay for but as I'm sure you can understand, l would have carried out the preparation work bespoke to you and your masterclass + paid for my transport to London. Instead, l offer the option of rescheduling as l want you and your business to benefit from the masterclass.
I genuinely look forward to supporting you and your business.