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Instagram Marketing for Fashion Businesses: Half-Day Masterclass
Sat 15 April 2017, 13:00 – 17:00 BST
Welcome to a new series of 1-to-1 fashion marketing training with me, Sara K, a Certified Marketing Practitioner and Fashion Editor.
It can be an absolute nightmare getting your head around how to use Instagram when promoting your fashion or beauty business. It can seem frustrating and stressful, especially if you're time poor with family or full-time work commitments, whilst trying to run or establish your business. Not forgetting to mention, you could be an existing business seeing the impact Instagram has had on your competitors or other fashion brands but you're not seeing the same results.
After speaking to female business owners in the fashion industry and from experience with working with small businesses l understand marketing and social media can be complicated, stressful, time-consuming and you can see your competitors getting ahead on Instagram. That's why I’ve designed a bespoke yet affordable, easy to understand and personalised practical Instagram masterclass, where l support you (train you) to beat your competitors and transform your business into the Chanel of its niche. You wouldn't go to an unqualified doctor or specialist, so why do it to your future investment, yourself and your business?
We've all been told about the power of social media, for instance, fashion business on Instagram are three times more luckily to gain attention and lead to sales from their target audience. Although anyone can start and post on Instagram yet that won't lead to sales as it's an art to marketing your business. Many businesses don't know the golden nuggets to gain exposure, how to use Instagram or the industry secrets to getting ahead of competitors. Including not having the specialist marketing support, that's where l help my clients and I'm to support you to succeed.
You don't need to be a big brand to do well on Instagram and with a decade of experience helping businesses like yours to startup and transforming them into brands people know and love. So if you’re a fashion startup reluctant to use Instagram, you don’t know where to start or an established label struggling to grow on Instagram and it's too overwhelming you’ve given up? Then don't worry you're in safe hands with me, I'm here to show you how you can do the same with me.
I’m a Qualified Marketing Practitioner, Award-Winning Social Media Specialist and Fashion Editor. You may not have heard of me before, as for the last decade I've been behind the scenes making some of the biggest brands in the world look good, from Maserati, Boots to House of Fraser. Also, studying Marketing to become the specialist l am today to serve small businesses, like yours who don't have or want to spend thousands on marketing and aren't being helped to the highest standard for that reason. I believe in this day and age premium marketing training should accessible to every business, no matter the size of your business.
With a rare combination of corporate, agency and small business industry experience working with some of the biggest brands in the world. Also, academic achievements such as; marketing and advertising degree and Google, Facebook, Instagram and Twitter certifications - I'm here to support small business owners of fashion labels. Whether you're in the initial stages of launching your label on Instagram or an established fashion business wanting to grow the online side of your business by utilising Instagram.
Since a young age, I started and set up several successful businesses with little support due to no finance. Over ten years on (aside from my professional career achievements), I run an exclusive niche magazine, been invited to London Fashion Week, reported for BBC and featured in Hello Magazine and Women’s Own. Furthermore, invited to speak at the UK's premium fashion event, Pure London and all with £0 spent but hard work in my field of expertise and all these opportunities have led me to work exclusively with emerging global brands led by inspirational women. As a result, I understand how cutthroat the fashion can be and the battles female-led fashion businesses face and that’s exactly why I combine my expertise and assist women, like you to promote themselves better and get their label on Instagram, thus growing your business online.
What to Expect:
The masterclass will be delivered in form of bespoke action plan, with a guide in place, hands-on support to get to grips with Instagram confidently and a clear blueprint for Instagram success. I believe in delivering high-end industry standards but at honest prices that actually work for you.
The 1-to-1 half-day afternoon or evening masterclass is four hours long (1 pm to 5 pm) and available on weekends too. Don't worry, I only take one client a day so l can ensure you, you'll get my full attention.
After you’ve purchased you'll find details, with a link to my private calendar where you will be able to schedule your masterclass day with me.
The masterclass is tailored to you and your needs, I don’t cut corners several hours of preparation and thought goes into your session, thus after scheduling your Masterclass session, I will email you to arrange a quick call in the week to find out more about you and your social media marketing challenges. In return, I will devise mini-plan tailored to you and your business needs prior to your 1-to-1 session with me.
After scheduling your masterclass session, l will email you to arrange a quick call in the week to find out more about you and your Instagram challenges. In return, l will devise mini-plan tailored to you and your business needs prior to the masterclass day.
Masterclass Day -
The session is all about you and your business; we will start by discussing your business as a whole as it's important to your success. It's informal as l believe the best training or support sessions are delivered best in a relaxed environment, where marketing/business activities don't seem a chore.
The 5 Main Outcomes of the Instagram Marketing Masterclass;
- 1. Instagram Strategy: I discuss your new Instagram plan outline/mini-strategy, which will be developed by myself after the post session call. In strategy, I'll delve into industry secrets and consumer trends to help you be the best
- 2. Branding your Instagram: We take a look at your competitors Instagram accounts and discuss what will give you the edge to stay ahead of your competitors. I break down what it takes to transform your business into a brand for Instagram and show you how to start on branding your account
- 3. Crafting Posts: Yes, it's an art form thus, this segment will be hands-on to show you and inspire you when crafting awesome posts. I also provide you with a tailored weekly plan I've created just for you with all the secrets to help you succeed, which we will go through together including crafting winning posts
- 4. Art to Engagement: I share secret techniques to connecting and getting attention from your target audience, industry experts and bloggers. And a how to get to grips with responding or connecting with influencers, with practical templates we will work on together
- 5. Creating Campaigns: We put everything you've learned into practice. We create a mini Instagram campaign in bite-size step-by-step actions you can implement
We will wrap-up with a recap of your bespoke 5-step Instagram marketing plan, I'll explain the after pack I've created just for you and answer any of your questions.
At the end of the session, I'll hand over some documents I've personally created for you, where 75% of the work is done for you breaking down what we've discussed e.g. your mini Instagram strategy. Plus a session tailored to you, so you can action the tasks I've trained you in, in return, getting the best of your Instagram goals. More importantly, l giving you the confidence and equip you with tools and strategy to tackle Instagram for your brand.
It's not about money for me but making sure you do well, so l will follow-up after the session.
- After support - A catch-up email or call to see how you’re getting on and if you need any further support.
Reserve Your 1-to-1 Session Today:
Most professional half-day events delivered by specialists like myself in the UK are £799 but I wanted to make the masterclasses available to business owners of all sizes. Therefore, I've priced the masterclass at £279 (+VAT). And 10% going to the women of Malawi suffering of HIV but setting up their startups to feed their families.
If you would like me to support you be the Chanel of your niche and leverage the power of Instagram, then come join me and let's start transforming your business into a brand your consumers know and love!
FAQs (e.g. refunds)
How to l get to you at the masterclass e.g. transport/parking options?
I've deliberately chosen a central London location, Pullman Hotel London St Pancras is a 5-minute walk from Kings Cross St Pancras & Euston. If at Kings Cross/London St Pancras follow the British Library exit signs, turn right onto Euston Road. Walk for 300m past the British Library, the hotel is located 5m on the right. And if coming from Euston Station turn left on Euston Road at the Fire station and follow Euston Road for 600m. The hotel is on your left after Chalton Street.
What do l need to bring with me to the masterclass?
I like to take the hassle away from my clients so, there's no need to bring a printed ticket. Just bring a form of ID, bank card will do as long as it has your surname on it.
All you need for the masterclass is a pen, paper, Instagram app on your mobile and yourself. Don't worry we will be working from my laptop and l will bring any additional printouts for you. If you do forget anything in a rush, it's ok, l always keep spare paper and pens for clients. And don't forget I'll have a call with you before our 1-to-1 masterclass, where can always remind you ;)
How can I contact you with any questions?
After purchasing you will receive my contact details such as my personal email, which l have access to 24/7. Plus Skype if you need to reach me and prior to the masterclass l will call you, so you will have my number too if you need to contact me on the day for directions.
What's your refund policy?
People call it customer service, I call it, 'treat others how you would want to be treated' - being considerate, fair and kind. As a result, I understand last minute issues can occur and you may need to cancel. If you wish to cancel for any reason, as long as I'm informed within 48 hours prior to your masterclass session, I'll be more than happy to refund.
Although refunds are not possible 48 hours before the day of your masterclass or after the masterclass. l can promise, you get more than what you pay for but as I'm sure you can understand, l would have carried out the preparation work bespoke to you and your masterclass + paid for my transport to London. Instead, l offer the option of rescheduling as l want you and your business to benefit from the masterclass.
I genuinely look forward to supporting you and your business.