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Institute of Fundraising South West Region 2019 Autumn Conference - Sponsored by Harlequin

Institute of Fundraising South West Region

Tuesday, 19 November 2019 from 09:30 to 16:00 (GMT)

Institute of Fundraising South West Region 2019 Autumn...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Individual Delegate (IoF Member) 18 Nov 2019 £60.00 £5.27
Individual Delegate (organisational and corporate members) 18 Nov 2019 £70.00 £6.05
Individual Delegate (Non IoF Member) 18 Nov 2019 £90.00 £7.61
Individual Delegate - Committee 18 Nov 2019 Free £0.00
Individual Delegate (additional buy 4 get 1 free place) 18 Nov 2019 Free £0.00
Individual Delegate - Speaker 18 Nov 2019 Free £0.00
Individual Delegate - IOFSW Mentor/Group Leader
Special rate tickets for IOFSW Mentors and Group Leaders who volunteer thier time to support Fundraising throughout the South West
19 Nov 2019 £10.00 £1.37
Individual Delegate - Exhibitor 19 Nov 2019 Free £0.00

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Event Details

Institute of Fundraising South West Region Autumn Conference

Tuesday 19th November 2019 9.30am - 4.00pm

Exeter Racecourse, Kennford, Exeter EX6 7XS



9.30        Registration and refreshments (served in the River Suite) 


9.55       Denman Room - Welcome and Introduction - Paul Courtney, Chair, Institute of Fundraising South West Region


10.00    Denman Room - Opening Plenary – 
Martin Edwards, Chief Executive, Julia’s House

Chief Executive of Julia’s House since 2005, Martin has over 25 years’ experience of charity management and voluntary roles, ranging from overseas aid to supporting UK families in crisis. He will inspire and challenge us at the start of the day!



11.10    REFRESHMENT BREAK – River Suite



11.30 – 12.30 Choose from one of the following three sessions

Denman Room – Harriet Day, Research Fellow, ACA Philanthropy and Fundraising – Branding and Fundraising: Help or Hindrance

How do branding and fundraising work together to drive income growth at a non-profit? For the first time, we can now objectively answer this question. Although assumptions have been made for decades, this subject had never been rigorously researched... until now! Come along to hear the latest research on fundraising and branding carried out by Professor Adrian Sargeant and Harriet Day.






Iddesleigh A – Rose Cashman-Pugsley, Membership Manager, Eden Project – Transformation: The Eden Project Membership Story

Transformation is a core theme of the Eden Project story; in 2001 they transformed a former china clay pit into a breath-taking global garden. And they’ve not stopped changing, adapting and improving since then. In 2014 Rose joined the Eden team with a remit to completely revitalise and re-launch a range of Membership and Individual Giving activities. Five years on, and following additional experiences of managing organisational change in terms of a team restructure, Rose will share the lessons and tips she’s learned about managing transformation successfully and positively.







Iddesleigh B – James Gadsby Pete, Director of Digital, William Joseph – Leadership in a digital world.

Leaders need to make 3 things happen to be successful in their role:
- Get decisions made
- Develop cultures
- Help people grow
Whilst much has changed in our world, a lot hasn’t. This is how leaders 
can achieve these responsibilities in the organisations of today and the future.



12.30    LUNCH - River Suite 

 Institute of Fundraising South West AGM - Denman Room 



13.30 – 14:30     Choose from one of the following three sessions:


Denman Room – Lucy Gower, Director, Lucidity – The Power of Storytelling

Storytelling is already within your DNA, human beings learn and remember through story. It is also your most powerful fundraising tool because a story told well connects with the listener, evokes emotion and inspires them to take action. Whatever your fundraising discipline you need to be able to inspire a range of audiences from supporters to volunteers to colleagues and your senior leadership. In this session you will build your confidence for story, learn the essential ingredients for crafting your own powerful stories and tell them in a way to engage and inspire your audience.







     Iddesleigh A - Philanthropy insights - Scott Walker, Philanthropy Director, Devon Community Foundation

The Devon Community Foundation works with hundreds of donors to help give thousands of grants every year. Scott has the privilege of working with many of these major donors and will share stories and insights into their motivations, the decision-making processes and what compels them to support particular areas of work or certain charities.







Iddesleigh B – Juliet Corbett, Director, Juliet Corbett Consulting - Strategic focus toolkit: Making time for what’s actually important

Your office is hectic, your fundraising projects are buzzing with energy and your events programme is full… but when you don’t have time to pause, review, consider options and plan next steps you can be fooled into thinking busy equals successful. Taking some time to find your strategic focus really pays off. In this interactive session you’ll learn about the building blocks of a robust fundraising strategy, practical ways to super-charge your strategic thinking skills and tips for making time for what’s actually important. Return to the office with a new toolkit for finding your strategic focus and keeping it!



14.30    Refreshments served in the River Suite



15.00 – 16.00     Choose from one of the following three sessions:


Denman Room – ‘Mind the Gap’ – Making the most of your mid-level donors - Charly White, Coach & Trainer, Vivid Leadership and Jen Waldron, Individual Giving Manager, National Trust  

Increasingly charities are realising that there is a gap between the direct marketing experience offered to individual giving donors and the tailored, one to one approach taken with major donors. What experience do you give those valuable donors who fall between this gap? And how do you provide a distinct mid-level donor experience when you have limited resources? 

This session will be practical and informative. You will learn how to apply both individual giving and major giving techniques into a coherent, cost effective mid-level giving programme. Come and gain skills in how to combine the best of both worlds.






Iddesleigh A– Margi Jervoise, MJ Communications – Harnessing the power of PR for your charity  

This session will teach you the importance of PR, how to identify your target audiences and how to reach them. If no one has ever heard of your charity, how can they possibly give to it? You will learn how to identify stories which the press will publish, how to approach and work with them so that they act as third party endorsements for your cause. Your charity’s reputation is the result of what you do and say and what others say about you. It is imperative to get those messages across in the right way to the right people.




Iddesleigh B– Mark Hughes, Director, mch: positive impact - Unconscious Bias: Why we all do it, why it matters and how you can manage it.   

After highlighting how prevalent unconscious bias is in our thinking, Mark will explain the evolutionary basis behind it.  Common examples of unconscious bias will then be explored, together with the impact they can have on individuals, teams and organisations.  Raising awareness of unconscious bias is the first step to managing it.  However, other tips will be given, including mindfulness of the language we use and taking care in how we design key processes such as recruitment, induction and career development.





The programme for the day is provided entirely by speakers giving their time free of charge - we are hugely grateful to them all.

The South West committee reserve the right to amend the content of the conference at any point leading up to the event.


Please note that, although card payments are our preference to reduce administration, you can also pay by cheque or request an invoice if you need to pay in these ways. Your place will not be secured until payment is received though.


Do you have questions about Institute of Fundraising South West Region 2019 Autumn Conference - Sponsored by Harlequin? Contact Institute of Fundraising South West Region

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When & Where

Exeter Racecourse
United Kingdom

Tuesday, 19 November 2019 from 09:30 to 16:00 (GMT)

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Institute of Fundraising South West Region

The Institute of Fundraisng is the professional membership body for UK fundraisers. Nationally the IoF is focussed on developing, supporting and representing fundraisers.

As a member-led body much of our strength relies on the insight, understanding and practical experience of our members.

The IoF South West Region aims to support and empower fundraisers in the region and our Spring Conference is an opportunity to network with other fundraisers and hear presentations from expert practitioners. 

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