£129

Institute of Fundraising West Midlands Developing a Fundraising Strategy

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Location

Stirchley Baths

Bournville Lane

Birmingham

B30 2JT

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Course details and timetable:

This course is ideal for you if you're looking to:

  • Identify how best to fund and sustain your organisation's work in a challenging fundraising climate
  • Harness the many different ideas from colleagues and trustees / directors into a coherent fundraising strategy
  • Establish clearer expectations for what fundraising success should look like

It's common to feel overwhelmed by countless different fundraising opportunities and ideas, making it difficult to make best use of your limited resources. We'll be walking you through a comprehensive process for developing a smarter and more focused fundraising strategy, as well as a number of powerful decision-making techniques with wider use.

We’ll start by introducing some vital foundation exercises that you should do before developing your fundraising strategy to articulate why fundraising is necessary, review your current performance and identify how to reach key fundraising audiences.

We’ll then show you how to evaluate and prioritise different fundraising activities, and ensure that you have the key build blocks in place for long-term fundraising success. Along the way we'll be doing several group exercises and sharing plenty of real-life examples from charities and social enterprises.

10:00 am Introduction

10:15 am Group discussion: what are the biggest challenges when developing a fundraising strategy?

10:45 am Our comprehensive process for developing a fundraising strategy

11:00 am Five exercises to lay the foundations for your fundraising strategy

12:45 pm Lunch

1:30 pm Scoping & prioritising fundraising activities

3:00 pm What else do you need for long-term fundraising success?

4:15 pm Questions and feedback

4:30 pm Close

Trainer bios

Mike Zywina has 10 years' experience in the sector as a fundraiser, consultant, senior manager and trustee. He left Link Community Development - where he oversaw a thriving fundraising portfolio raising £600,000 per year - to create Lime Green Consulting in 2013. As a fundraising strategy specialist, Mike knows the right questions to ask to bring structure to your plans and draw out the best aspects of your work.

Mike Headshot

Gemma Pettman helps charities to raise both their profile and vital funds. She's supported causes ranging from city farms to youth unemployment. Demonstrating impact through storytelling is a crucial part of Gemma’s work, particularly when applying to trusts and foundations. As well as raising much-needed income, she has received praise from funders for her use of sincere and straightforward language.

Gemma Head Shot

Testimonials from previous participants

"I didn't expect to come away with so many things I can action straight away. I'm now really excited to go back and discuss everything with my colleagues." Katherine

""Mike and Gemma were fantastic. Really well structured and clear. Can't wait to share what I've learned with my team and would definitely return to another workshop." Ben

"Very personable trainers, enjoyed peer-to-peer learning and insights. Thorough process - will be implementing a lot to refresh our strategy. Thanks!" Jo

"Very good and helpful training, pitched at the right level. Good and expert facilitators. Useful!" Christina

"Thank you for clear, concise, realistic information delivered in a friendly, inclusive way. See you again!" Rose

If you have any questions or require any further information, contact us at westmidlands@institute-of-fundraising.org.uk

Help us improve equality, diversity and inclusion in the fundraising sector

As part of a wider strategy to improve equality, diversity and inclusion in the sector, we are embarking on a journey to make our conferences, events and training courses more accessible to a wider range of audiences. To help us shape our strategy, we would like you to kindly complete a shortanonymous monitoring form each time you attend a conference, event or training course.

Please click here to access the form. Your responses will be completely anonymous, and IP address tracking has been disabled. Please aim to complete this form prior to attending, or within 5 working days after.

Your anonymous responses will enable us to build a picture of who is engaging with our services, which will help shape our strategy in making fundraising a more equal, diverse and inclusive sector.


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Date and Time

Location

Stirchley Baths

Bournville Lane

Birmingham

B30 2JT

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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