£65

Integrated Campaigns

Event Information

Share this event

Date and Time

Location

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Shamima Begum, Executive Director at Golin, presents your guide to how communications is changing and how you can deliver an integrated communications plan and campaign for your client(s) that incorporates everything from traditional media relations to influencer marketing to social media amplification to digital content creation. This session will help you understand how to grow accounts, evolve campaigns and deliver more impactful results.

After completing this session you should be able to:

- Develop integrated campaign plans, approaches and provide counsel to clients

- Understand the integration of communications disciplines and channels

- Identify multiple dimensions of a campaign

- Integrate internal and external components of a campaign so there is message synergy

All profits from our Summer Stars lectures go to funding our mission of improving diversity in the PR industry.

Please email catriona@taylorbennettfoundation.org if you have any questions.

Share with friends

Date and Time

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

No Refunds

Save This Event

Event Saved