£450

Integrated Marketing Communications - OCT

Event Information

Share this event

Date and Time

Location

Location

CitizenM

40 Trinity Square

London

London

EC 3N 4DJ

United Kingdom

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Friends Who Are Going
Event description

Description

Overview

Integrated Brand Communications is the development of insight based consumer communication that delivers your discriminating brand positioning.


It includes the development and delivery of inspiring, insight based communication briefs and the development and execution of the creative work.

Who should attend?

Marketing Managers who have responsibility for developing integrated Marketing Communication campaigns to drive brand growth.

Learning Outcomes

Understand the interaction of the communications mix.

  • Know how the communications process works.

  • Use the appropriate communications tools.

  • Understanding the roles of online and offline media.

  • Use above, below, through and on the line effectively.

  • Get the best value from the communication spend.

  • Campaign analytics and evaluation

Course Content

1. Strategy

  • Brand Strategy and Media Neutrality

  • Brand Vision, Position and Messaging

  • Integrated 360Communication Strategy

2. Planning

  • How to write a creative brief

  • The campaign idea and assessment

  • Integrated Communications Planning

3. Execution

TV Campaign Development including:

  • Script

  • Storyboards

  • Research: Qual. and Quant

  • Pre Production Meeting

  • Shoot

  • Post Production

Media Strategy

Overview of other Communication Channels

  • Radio

  • Press

  • OOH

  • Digital: Search, Social , Display etc.

Campaign Evaluation

Summary and Key Take Outs

Share with friends

Date and Time

Location

CitizenM

40 Trinity Square

London

London

EC 3N 4DJ

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved