Every Business Owns IP: How does it affect you?
Most successful businesses, large or small, are built on well-managed, intangible assets like intellectual property (IP). Digital businesses create and use IP all the time, perhaps without realising it. Whether it’s the name of your company, the look of a new character in your game, the code of your new program, or even an improved searching algorithm, the value of IP can far outweigh the value of your physical assets.
Who should attend?
Entrepreneurs, games studios, designers, policymakers, business advisors (accountants, banks, business coaches), and other businesses in the digital creative industry with a basic to intermediate knowledge of IP.
Level of expertise
Basic to intermediate.
Participants will gain a good understanding of trade marks, patents, copyright, designs and confidentiality.