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Intelligent Digital Marketing for Home, Garden & Retail Sectors: Focus On The Customer

Sagittarius

Tuesday, 1 July 2014 from 14:00 to 17:30 (BST)

Intelligent Digital Marketing for Home, Garden &...

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Intelligent Digital Marketing - Home, Garden & Retail 10 Tickets Ended Free  

Event Details

Focus On The Customer

An event designed to help senior marketers and IT directors in the Home, Garden and Retail sectors plan and execute a targeted digital marketing strategy that drives sales.

Sagittarius invites you to the first of a series of events designed to help you increase conversions and customer engagement through intelligent digital marketing.

Home and Garden Retail services are becoming increasingly personalised, localised and targeted. Customer data is the key driver for future product development and sales. Communicating a cohesive brand message throughout all channels on and offline and ensuring the purchase cycle is a seamless experience for consumers is crucial to survival for any brand serious about growing or continuing to grow.

Intelligent digital marketing is the promotion of a product or brand via one or more forms of media. Digital marketing has to work hand in hand with traditional marketing activities but brings the added benefit of enabling your organisation to analyse your marketing campaigns in minute detail, to test market by audience segment and understand precisely what works and what doesn’t.

It is always more cost effective to nurture and retain existing customers versus gaining new customers, so part of our event will focus on retention strategies and using social media to best effect to engage your current client base as well as draw in new customers.

Our speakers will also share techniques to help improve conversion - looking at how to improve engagement from lead generation campaigns through to reducing basket abandonment at checkout.

The aim is for you to leave our event with a greater understanding of how to maximise the benefits of a cohesive digital marketing strategy for your business. We will also address some of the top challenges marketers face in the current climate and look at ways to overcome them.

This event is aimed at anyone with the remit of improving results from digital marketing within the Home, Garden and Retail industries.

Event Agenda & Speakers

2:00 - Delegate Arrival & Refreshments
2:20 - Welcome 
2:30 - Moving from B2B to B2C, Customer Lifecycles & Conversion – Sagittarius Marketing
2:50 - Retention - Social Engagement/ Communities – Live+Social
3.10 - Targeted Advertising – eBay Enterprise
3:30 - Conversion Solutions - Sitecore UK
3:50 - Panel Discussion
4:20 - 5:30 Event Close & Networking Drinks

The Speakers

Nick Towers - MD, Sagittarius Marketing

With over 15 years in marketing, Nick is one of the UKs leading experts on digital marketing strategy. He heads up award winning agency Sagittarius Marketing and has a wide knowledge of digital technologies working with brands such as Jacksons Fencing, Liberon, and Brakes Catering Equipment

Nick has a strong interest in information architecture, technology and consults for Ogilvy and Unilever group on large FMCG digital projects.

Jonnie Jensen - Founder & Social Strategist, Live+Social

Jonnie helps companies utilise social media to maximum effect. His company Live+Social helps companies to use social media to listen, observe and understand their audiences' needs. That way, they will identify the opportunities that are open to them, increase their visibility, find their competitive advantages and connect with the people who matter most.

Sebastian Gutierrez, Head of Marketing Solutions, eBay

eBay Enterprise is leading provider of ecommerce and interactive marketing services for the world’s premier brands and retailers; eBay Enterprise powers every aspect of an online business. Offering technology solutions, fulfilment, customer care, and interactive marketing, eBay Enterprise enables companies of all sizes to benefit from a broader operating scale than they would be able to justify building, maintaining, and continually improving on their own

Mark Needham, Digital Experience Consultant, Sitecore

With Sitecore's experience platform, an enterprise-level web content management and digital marketing platform, marketers can own the experience® of every customer that engages with their brand, across every channel. The chosen platform for leading brands including Dyson, Furniture Village, Kia and Easyjet to name but a few..

If you have any questions about this event please contact Sarah@sagittarius-marketing.com

Do you have questions about Intelligent Digital Marketing for Home, Garden & Retail Sectors: Focus On The Customer? Contact Sagittarius
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When & Where


The Hospital Club
24 Endell Street
WC2H 9HQ London
United Kingdom

Tuesday, 1 July 2014 from 14:00 to 17:30 (BST)


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Organiser

Sagittarius

Sagittarius is an award-winning digital agency, Sitecore Implementation and Microsoft Partner with 5 offices across the UK, Ukraine and Sri Lanka.

Sitecore is at the heart of our website development and we let our client case studies, 3 Sitecore MVPs and 2 Sitecore Experience Awards speak for themselves when it comes to our experience leveraging the platform's potential.

We deliver digital transformation solutions to provide clients with the power to analyse user data and behaviour, increase and convert traffic, improve SEO results, increase ecommerce revenues and bring proven ROI to business.

Focusing on creating the right customer journey - from search through to relevant site content, full optimisation, testing and delivery projects, Sagittarius also has a strong track record building multi-channel online marketing programmes, for national and international travel brands.

 

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