'Intelligent Account-Based Marketing' Breakfast Meeting

Want to identify and engage accounts that are in-market for your products and solutions?

Join Inbound to ABM agency, Strategic IC, and Behaviour Marketing Technology company, Cyance, for an informal breakfast session discussing how businesses can leverage B2B intent data, to create buyer behaviour focussed strategies across sales and marketing.

Who's this event for:

• Anyone running or thinking about Inbound to ABM programmes, sales and demand gen
• Those looking to find out how buying intent data can transform ABM and accelerate growth and pipeline
• Sales and marketers who recognise the need to change to an intent-based, account-centric approach

What's happening at the event?

• Learn how to transform your strategy from broad-based marketing to behaviour-based marketing
• An informal breakout session to discuss the biggest challenges for sales and marketing
• The opportunity to get your questions answered by Strategic IC and Cyance in an informal Q&A session

Over 3 hours, we’ll outline considerations for intelligent account selection, insights and intent data, buyer journey mapping, content and campaign strategy tips and more, including Q&A and networking time.

Save your space to join leading B2B sales and marketing experts, and enable higher-value, data-driven revenue marketing programmes.

Guest speakers

Alex Embling, CEO, Strategic IC

Alex specialises in helping some of the world's largest B2B enterprise tech, professional service and pharmaceutical companies increase and nurture their sales and marketing pipelines. Strategic IC's core services include inbound marketing & sales enablement, account-based marketing, modern lead generation digital strategies and web development.

Jon Clarke, CEO, Cyance

Jon led the strategy to transform Cyance from a B2B demand generation agency to a private equity backed predictive analytics technology business. He has over 22 years’ experience in sales, B2B marketing and business strategy and a passion for innovation and technology.