Do you want to observe directly how leading professionals use materials, technology, visual communication and storytelling to design memorable user experiences through the immersive built environment?
This course will cover the areas of residential, retail and workspace design and provide methods to apply for interior projects in a variety of contexts. In one week you will participate in a rich mix of lectures and hands on workshops that Future London Academy curated for you by partnering with successful design, consultancy and media practices. The programme matches the understanding of space from both the designer's and the user's perspective to equip you with both a technical and strategic angle for your future projects. The experiential approach of this course consists of technical, cultural and social activities that together enable you to tailor your own design practice.
Besides some of the best design practices in the world, London nurtures a vibrant design community thanks to prestigious Art and Design institutions. This programme will also put you in contact with this community through informal gatherings, studio visits and debriefing moments with emerging designers and the course curator that will help the participant group deepen the understanding of the course subjects through collective content reviews.
You will also explore the cultural life of London, including:
LONDON DESIGN FESTIVAL
London Design Festival happens once a year and can't be missed. It attracts interior, product and furniture designers from around the world and is the best opportunity to get inspiration. We partnered with LDF and picked the best bits of it for you to visit, including various design districts, 100% Design show and exciting events at V&A.
VISITS TO SECRET LONDON SPOTS
You’ll be able to see the best view of London from the top of a skyscraper; you’ll get to visit the most exciting exhibitions of the year; and you’ll discover where London’s creative community spends their free time. In addition, you’ll get recommendations to guide your own explorations, with tips on the best places to eat, drink and relax in capital of Great Britain.
At the end of this intensive week we are hosting a party for all participants, with lecturers, special guests and people from the industry. After presenting certificates to each participant, we’ll have some drinks and a party. It’s a great opportunity for everyone to get useful contacts, be introduced and just enjoy the company of inspiring and successful people.
Structure of the programme:
Monday: interior and experience design
Tuesday: the state of the art of retail design
Wednesday: smart living, the future of residential design
Thursday: the future of the workplace
Friday: interior design for cultural and community spaces
The programme of the course is divided into five workshop days plus the weekend. The workshop days are divided into five parts:
Morning guest: the first activity of the day includes informal activities over breakfast to activate brain and body to receive the creative stimuli of the day. You will interact with other participants, share your ideas, experiences and expectation for the day and meet local professionals to get to know more about the backstage of the creative industry.
Morning session: it is the first session of the day, it will take the form of a lecture plus hands on activity to validate the learnings or a full workshop.
Lunch break: we will have a break between the morning and afternoon session and we will give you suggestions on the most interesting places to have lunch and enjoy the surroundings of the day programme locations.
Afternoon session: it is the second session of the day, it will be the continuation of the morning session or we will move to the second partner of the day for a new subject.
Debrief and the city: after a long day of absorbing new ways of working, idea brainstorming and creative exercises we will debrief the content of the day to better organise them in our minds. This activity will be short and engaging and it will take place straight after the afternoon session or in locations that we can then visit as cultural and social activities such as museums, galleries, event spaces or bars.
The weekend: the weekend will be dedicated to cultural and social activities, meeting some of the lecturers again and emerging designers in informal settings or planning longer visits of the London Design Festival events, including talks, exhibitions, workshops and launch parties.
Who is this programme for?
The experiential mode of the course allows student or professionals at any stage of their career to benefit from the content proposed and its multidisciplinary programme does not limit the access to design professionals. In particular, this course is addressed at people that:
— want to understand in practical terms how a project workflow works within design agencies.
— want to learn from expert professionals how design theory and methods turn into real strategy to tackle real case scenarios
— are keen to increase their understanding of the international design industry in a multicultural context like London during the London Design Festival
— want to evaluate opportunities, risks and peculiarities of different interior design fields
— want to expand their interior design practice by familiarising themselves with user-centric approaches
This course will:
— help you broaden your knowledge of interior design
— show you the latest trends in the industry
— introduce you to the most influential British designers
— give you inspiration for future projects
— show you how to be competitive on the international arena
— teach you new tools, techniques and skills for your professional development
Antonio Iadarola, transdisciplinary designer and social innovator, Phd candidate.
Antonio has a strong interest in curating and designing collaboration processes and spaces. He is a trained industrial designer, with a Masters Degree in Narrative Environments from Central Saint Martins School of Arts and Design, a Phd candidate at the Second University of Naples, Italy and visiting scholar at the Parsons DESIS Lab, NYC. He specialises in the field of design for Social Innovation and in 2014 he founded Studio Wé in NYC, a transdisciplinary design studio whose projects range from context specific objects and spaces to visual communication and participatory experiences.