Intermediate Google Ads Training for Charities by Platypus | March 2026

Google Ads is a powerful tool for charities - but once you know how to set up campaigns, the next challenge is learning how to analyse, optimise, and scale. To drive real results, you need to understand how to audit performance, refine targeting, and use advanced features effectively.

🎯 This intermediate-level Google Ads training from Platypus Digital is designed for charity professionals who already understand the basics and want to take their skills to the next level. We’ll build on the fundamentals covered in the beginner session and introduce more advanced tools, tactics and optimisation techniques.

In three hours, we’ll walk you through how to assess campaign structure, improve targeting, test ad variations, manage bidding more strategically, and produce meaningful reports.

✅ By the end of this session, you should be able to:

• Perform audits and review past performance data
• Assess campaign settings to find optimisation opportunities
• Reevaluate goals and bidding strategies, including different bidding strategies available
• Enhance targeting techniques based on keyword and search term analysis
• Effectively group keywords
• Review and adjust audience targeting and scheduling
• Apply ad testing methods to enhance performance
• Streamline campaign management processes
• Produce detailed and insightful reports
• Write engaging ad copy suitable for both Google Ads and Ad Grants campaigns
• Recognise and address common post-launch issues
• Connect Google Ads to Google Analytics
• Monitor and analyse search terms to improve campaign performance

👥 Who should attend:

• Charity staff with existing Google Ads experience
• Communications, marketing, and fundraising teams familiar with the basics
• Digital teams ready to deepen their optimisation and analytical skills
• Anyone who wants to move from “running campaigns” to “improving campaigns”

This session assumes attendees are already comfortable with the fundamentals of Google Ads and Ad Grants.

✨ Need the basics first?

If you’re still getting comfortable with keyword research, ad copywriting and basic campaign setup, our Beginner Google Ads training will be a better fit. You can find them here:
- https://www.eventbrite.co.uk/e/1977387491216?aff=oddtdtcreator
- https://www.eventbrite.co.uk/e/1977707133274?aff=oddtdtcreator

💡 Save with the Google Ads training bundle!

If you want to attend both sessions, we offer a discounted Beginner + Intermediate bundle, perfect if you’re looking to build confidence quickly and progress to more advanced skills. Get the bundle here: https://www.eventbrite.co.uk/e/1977711813272?aff=oddtdtcreator

📣Interested in more than just Google Ads?

This session is part of our Intermediate Digital Marketing training bundle covering Meta Ads, SEO, and Google Ads at an intermediate level. Buy all three sessions together at a discounted rate at this link: https://www.eventbrite.co.uk/e/1977710266646?aff=oddtdtcreator

👥 Group bookings
Planning to send a team? If you’d like to register more than six people, we can offer a group booking discount. Please contact us before booking so we can arrange the best pricing for your group.