Intermediate Meta Ads Training for Charities by Platypus | March 2026

Meta Ads can be one of the most powerful ways to reach supporters, grow awareness and run highly targeted campaigns - but getting beyond the basics can feel challenging. Once you’re comfortable running ads, the next step is understanding how Meta’s systems work behind the scenes so you can make confident, strategic decisions that improve performance.

🎯 This intermediate-level Meta Ads training from Platypus Digital is designed to deepen your understanding of how Meta selects, delivers, and evaluates your ads. We’ll give you the tools to build stronger audiences, refine your campaign structure, optimise for better results, and troubleshoot the issues that hold campaigns back.

In just three hours, we’ll take you through how advanced targeting works, how to structure tests that actually produce learnings, and how to use the learning phase and health metrics to guide your strategy.

✅ By the end of this session, you should be able to:

• Understand how your ads are selected and placed on the platform, and improve your chances of winning ad placements
• Plan, layer, build and exclude audiences within the platform, including using nesting tactics to reduce overlap and improve budget efficiency
• Understanding what kinds of campaign structures to use, depending on what you want to test and learn
• Understand when to use static or dynamic ads or both
• Understand the learning phase and how this plays a role in how you plan your budget, audiences and structure
• Understand the health metrics impacted by each part of your campaign and what kinds of tactics to apply to manipulate these
• Understand how a pixel is set up and how Facebook uses the feedback loop to improve performance

👥 Who should attend:

• Teams that already work directly in Meta Ads
• Charity staff working with agencies or freelancers delivering paid social
• Digital teams that are comfortable with the basics but ready to improve performance
• Anyone who wants to step beyond foundational tactics into structured optimisation

This is an intermediate-level training. We assume familiarity with the basics of Meta Ads, including setting up campaigns and understanding core objectives. You need to have access to Meta Ads Manager and Audience Manager to take part in some practical exercises.

✨ New to Meta Ads? Start with our beginner session.
If you haven’t run Meta Ads before or aren’t yet comfortable in Ads Manager, we recommend starting with our beginner-level Meta Ads training. It covers the foundations you’ll need before moving on to intermediate optimisation tactics. You can find them here:
- https://www.eventbrite.co.uk/e/1977391235415?aff=oddtdtcreator
- https://www.eventbrite.co.uk/e/1977706941701?aff=oddtdtcreator

💡 Save with the Meta Ads training bundle!

If you want to attend both sessions, we offer a discounted Beginner + Intermediate bundle, perfect if you’re looking to build confidence quickly and progress to more advanced skills. Get the bundle here: https://www.eventbrite.co.uk/e/1977711225514?aff=oddtdtcreator

📣Interested in more than just Meta Ads?

This session is part of our Intermediate Digital Marketing training bundle covering Meta Ads, SEO, and Google Ads at an intermediate level. Buy all three sessions together at a discounted rate at this link: https://www.eventbrite.co.uk/e/1977710266646?aff=oddtdtcreator

👥 Group bookings
Planning to send a team? If you’d like to register more than six people, we can offer a group booking discount. Please contact us before booking so we can arrange the best pricing for your group.