Intermediate SEO Training for Charities by Platypus | April 2026

How can your charity make sure people actually find your website? From service users to supporters, if they can’t see you in search results, they won’t reach you.

🎯 If you already understand SEO fundamentals and want to improve the technical performance and long-term visibility of your site, this intermediate-level training will give you the tools and confidence to do it.

We go deeper into how search engines crawl, index and evaluate your website — and show you the levers you can pull to improve authority, structure, content performance and long-term organic growth.

✅ By the end of this session, you should be able to:

• Understand search engine algorithms: Get a deep understanding of what search engine algorithms do, what they’re looking for from your site, and how they change and are updated
• Master crawling and indexing: Control exactly what search engines see (and don’t see) using XML sitemaps, Robots.txt, and meta tags like NoIndex, NoFollow, and Canonical tags.
• Build and measure authority: Understand the mechanics of off-site SEO, including how to assess Domain Authority, leverage link equity, and implement strategies for acquiring high-quality backlinks.
• Conduct advanced keyword research: See how you can carry out your own keyword research, identify “unconventional” keyword opportunities, analyse search intent (navigational vs. informational vs. transactional), and map content to the user journey.
• Become a Google Search Console expert: Utilise Google Search Console to audit year-on-year performance, identify “quick win” opportunities, and detect issues like keyword cannibalisation.
• Learn the tools of the trade: We’ll show you some of the best browser extensions and tools that we use regularly to make SEO that little bit easier.

👥 Who should attend:

• Digital marketing managers
• Content strategists
• Website leads
• Teams already comfortable with SEO fundamentals
• Anyone wanting to build more technical SEO capability

✨ Completely new to SEO?
If you haven’t covered the basics - like keyword research, on-page optimisation and content strategy - our Beginner SEO training will be the best place to start. You can find them here:
- https://www.eventbrite.co.uk/e/1977511107957?aff=oddtdtcreator
- https://www.eventbrite.co.uk/e/1977707172391?aff=oddtdtcreator

💡 Save with the SEO training bundle!

If you want to attend both sessions, we offer a discounted Beginner + Intermediate bundle, perfect if you’re looking to build confidence quickly and progress to more advanced skills. Get the bundle here: https://www.eventbrite.co.uk/e/1977712338844?aff=oddtdtcreator

📣Interested in more than just SEO?

This session is part of our Intermediate Digital Maerketing training bundle covering Meta Ads, SEO, and Google Ads for beginners. Buy all three sessions together at a discounted rate at this link: https://www.eventbrite.co.uk/e/1977710266646?aff=oddtdtcreator

👥 Group bookings
Planning to send a team? If you’d like to register more than six people, we can offer a group booking discount. Please contact us before booking so we can arrange the best pricing for your group.